work package 6 exploitation planning & market study by frode skjævestad & stein runar...

Work Package 6Exploitation planning &

Market studyby Frode Skjævestad

& Stein Runar BergheimAsplan Viak Internet as

OverviewEstablishing the starting point / baseline

How do we do it – methodology

What are our products

IPR and ownership

Market study, indications

SWOT and Potential

Exploitation plan, selected products

TECHNOLOGY CONSTRAINTS

As a totality, the Paths platform includes many technologies, i.e.

many software components, many licenses, many upgrade schedules

Complexity of Platform

Java XML JSONDoc-

uments

PostgreSQL

Records

Hier-archies

PythonJava-Script

C#.NET

SQL SOLR

Mongo-DB

IISMapnikPostGIS

ApacheWind-ows

Linux

ESE

OfflineNLP tools

iOSApp

POTENTIAL SIZE OF MARKET

Who may realistically be interested in using the entire PATHS platfom?

Total size of market

Europeana/GLAM sector

Technologically sophisticated

Potential Size of MarketWilling to replace/extend their technology stack

SELECT A STRATEGY

Do we try to push the “entire thing” or bits and pieces – what is most

likely to succeed?

«Divide & Conquer»

PATHSPlatform

Further research

Commercial exploitation

Open Sourcecontriibution

Knowledge

Software products

Services, methodologies

HOW DO WE SET ABOUT IT

Market study methodology

Methodology for developmentof exploitation plan

WHAT ARE OUR PRODUCTS AND SERVICES?

The whole PATHS platform is comprehensive – but consists of

many simple modules.

Paths «Products»Research results, knowledge PATHS as a paradigm for navigating (cultural heritage) collections,

Information Retrieval, Recommender Systems , Natural Language Processing, Information Visualization

Software products Natural language processing tools for enrichment of metadata, “Topic

map”, map visualization of thesaurus, Recommender system: real-time generation of links to relevant content in same collection, Sentiment analysis for web content resources, Open Web API for working with PATHS

Services, methodologies Content enrichment, Development of user requirements specifications,

Web application user evaluation

Product DescriptionsExist in the individual deliverables D1.x, D2.x, D3.x, D4.x, D5.x The detailed description of each «Product» has not been repeated in

the Exploitation plan

Is modesty a virtue in this context? From the perspective of the reader, it would perhaps be less

demanding to put everything into one document From the perspective of follow-up and implementation, a compact

document is more handy as each follow-up activity only uses a small sub-set of info.

Setting the boundary between implicit and explicit information is a challenge.

WHO OWNS PATHS PRODUCTS?

IPR constraints of project results and propagated constraints from

underlying components

IPR Ownership MatrixProduct License IP owner

NLP tools GPL + propagated terms & conditions from licenses of optional vocabularies

USFD, EHU

Sentiment analysis tools Proprietary, exclusive i-sieve technologies

Web API and information retrieval

GPL USFD, AVINET

Recommender system GPL USFD, EHU

“Map-based” visualization of thesauri

GPL USFD

HOW DO WE GET TO KNOW ABOUT OUR MARKET?

Probing representatives of our market segment for feedback

What we wish to achieve?Learn market requirements for PATHS “products” Interest, attitude Current usage Delivery methods Business models

Identify exploitation potential

Attitudes to Paths Products

77% interested or very interested 58% interested or very interested

Attitudes, continued

80% interested or very interested 81% interested or very interested

Attitudes, continued

88% interested or very interested 65% interested or very interested

Attitudes, continued

50% interested or very interested 77% interested or very interested

Attitudes, continued

46% interested or very interested 77% interested or very interested

Attitudes, continued

73% interested or very interested

Service Delivery & Money

Willingness to pay In general, wants for free (most) Some acceptance of costs... License one-time, < 1000 €

(some) License one-time, <10000 €

(some) License per month 10-99 €

(many) License per year 100-999 €

(many) No willingness to pay per

view/use/seat

Positive to Open SourceComplies well with desire for «free» things Bodes well for those products

that will be followed up using the Open Source strategy

In line with recommendation from reviewers at second review

Potential of ProductsFor each product assess: Strengths Weaknesses Opportunities Threats

Filter out those who havehave potential for follow-up

The Exploitation PlanDescribe methodology

Define PATHS products

Define Intellectual Property Rights

Summarize Market Study

Identify Market Potential

Decide Per Product Market Strategy

Actions, Timings and Responsibilities

Filtering of CandidatesTargeted exploitation activities for each component is time and resource consuming

It is necessary to filter which «products» to pursue through structured actions

Remaining «products» follow-up strategy indicated in SWOT

Selected for Exploitation 1/2NLP tools for data enrichment Used and further developed in

LoCloud Explore pay-per-volume service Open-source servers based on

virtualization

Open WebAPI for app development Avinet uses PATHS IR/Search

Components in the upcoming release of Adaptive 3.0

A product with 60 server instances, thousands of users

Good, market outreach and stable developer community

Code for GPLed components available on GitHub

Adaptive Web API on GitHub

Selected for Exploitation 2/2PATHS in alternative domains Pursuing a project on using

Paths and implicit trails in the legal domain

Utilizing log data to derive paths (in an implicit) way

For legal professionals to capturing knowledge in a tangible way

For educational/training purposes.

Sentiment Analysis Tools for Digital CH Content i-sieve to use PATHS as

showcase to approach CH clients with the help of other partners

Questions & Thanks for the Attention

(Stein) Runar Bergheim

rb@avinet.no