wordpress websites for therapists · twenty thirteen is a very popular theme . customization...
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WordPress Websites
for Therapists
Domain Names
Things to think about with
a domain name
easy to type
short
.com only
fits your brand (which may be your name)
Where to get your
domain name
If you are just starting it is best to get the
domain name where you get hosting.
Most places offer both.
If your domain name is somewhere else
you can “point” from there to your host. It
sounds harder than it is
WordPress recommendations
Cost
How easy it is to install Wordpress?
Can you also get the domain name from the same
provider?
What should i be thinking about in regards to
hosting?
Hosting
Who does Word Press
recommend for hosting?
Installing wordpress
many of these places have one click
installation of word press.
you have to install word press on to your
domain name in order to build your site
This is what installation looks
like on Blue Hosting
in progress
pick the domain name you
want it installed on
Log In
Log in is always at your site domain
name/wp-admin
www.myurl/wp-admin
What you see after log In
Dashboard screen
What you see when you first log in
Site is set up as just a blog
Change the
title of the
site from
your blog
A good way to start your theme search is
to look at other peoples sites
A right click allows you to view source
code so you can determine a theme used
Themes
Infocus is the theme
How should i decide on
a theme?
How much can I change within it?
Is there online support if I have questions?
Is it a theme many other people use?
Is it visually compelling
Consider paid themes for support and ability to
change things without code changes
How many people have downloaded it?
Reviews
When was it last updated?
Is it mobile friendly?
How should i decide on a theme?
Page 2
Free Themes
Problems with Some
Free Themes
Spammy links included
Made not be updated often which could lead to
conflicts with word press updates
May have code that conflicts with plug ins
May not have good support
Be sure to check reviews
Benefits WordPress
Vetted Themes
WordPress reviews some themes
Won't have many of the previous issues
mentioned about free themes
Example Free Theme
Twenty Thirteen is a very popular theme
Customization
Twenty-thirteen
Color
Header image
Menu
These are the only things you can edit without getting
into code edits
Limited customization
Theme Forest
One place to seek out paid
themes
Paid Themes
example of a paid theme
This theme is Avada which is the theme I use for
my consutling website
Paid theme with many things
easily customizable
List of things
you can
customize in
avada
what you can customize in InFocus theme
Installing Theme
Appearance button on left
Menu
Search for theme
Click install theme
you can search for themes
If you search you can just install from that screen
In newer wordpress versions you can drag and drop where it says
add new theme. Any themes you have downloaded will be there and you can activate any
of them. that button comes up when you hover over the theme
this is if you downloaded from somewhere
else and it is on your computer.
Switch Themes
Activate the other theme
you also have the option to preview so
you can see what a theme might look like
with your content
Pages Versus Posts
Pages are the content of your website and won't
be changed
This is set up as a "static page”
Appearance-customize is how you get to this
menu
You will designate a page where you want your
blog posts to show
Pages
Static page
designate your home page
designate your blog page
Pages
What pages should I
have?
Content
Home Page
Specialty One
Specialty Two
Specialty Three
About Me
Fees/Insurance
Blog Page if you have a blog?
FAQ’s
Paperwork
Accessing Pages
Add new page
Edit page
you just type in edits
Because Wordpress is a blogging
platform it is set up to have comments
on each page. You don’t want people
commenting on your pages.
You can do this via edit all pages
Remove comments
from pages
Designate a page for
the blog
Remove comments
from every page
Edit all pages
remove comments
on the pages page
check each page you dont want comments on
click edit
then click edit above and then apply
Edit comments to disallow on page
Blog
Set the page you want your blog to be on
Appearance-customize on menu
posts
Add a new post
media
What media might you use? Pictures
Pdfs of your paperwork
Pdfs of resources
Add New Media
Upload new media
add new media
To upload
new pictures
Alt text very important for
seo
if you are uploading from your computer
you can browse or..
drag and drop the media or select if off of your
desktop
Media Library
Insert media into a page
or post
Edit the picture
click here to edit
What is a Plug-in
Software component that adds a specific
feature
PlugIns
What Plugins do i
need?
Askimet if you have a blog
An SEO plug in either Yoast or ALl In One
A plug in such as sociable so you can get
your social media links
A Security Plug-In
A Back-up Plug-in
Choosing plug-in page
2
How good are the install instructions and
FAQ's
Is the developer available in a support
forum
Downloads over 1000 times
An update in the last 6 months
Things you use a plug
in for
Seo
Spam prevention for your blog
Security
Back ups
Social sharing
Social media links
How to Choose the best
plugins
Read reviews
Look at a few competing plug ins to compare
features
It is available through the wordpress.org plug in
site
Check the highest version of word press that it is
compatible with
Adding a new plugin
Akismet Blocks spam to your blog
Search for plug ins for
things you want to do
search results-just click install now
Installed plugin list
Where
you
access
plug ins
Plugins I use
Akismet-a must to eliminate blog spam
ALl in One for SEO
Updraft plus-paid for back up
Social Links-links to social media accounts
WordFence-provides security and also has a caching
capability (speeds site loading)
update plugins
a plug in needs updating
a plug-in needs updating
click it to get to the plug in page
just click update now
What are widgets? other tools in the template to allow you to
put certain things like social links in
certain places
different themes will have different
widgets available
Widgets
locations of widgets
Where do you
want the widget to
go?
Footer
widgets in
action
other important
settings
Settings
General
Reading
Permalinks
Discussion
it can be a good idea to check that until you are ready for your site to go live
you always want to move your permalink set
up from default to custom or post name for
se0 purposes
Menus
submenu
if you want the theme to automatically add new pages to your menu
SEO concepts
SEO
Keywords The most important SEO concept is that of keywords.
Keywords are the words that people will type into the
search engine when they are looking for your services.
Keyword Examples Counseling
Counselor
EMDR
Specialization and counseling
City and counseling
What are the aspects of SEO a
plug in can change?
Page URL
This is the name of the page. For example www.janedoe.com is a page url.
The above screenshot shows a page url. You can name each page url using your keywords along with a description of what is
found on the page.
Title Tag
This is the title of your page. It can also be known as the Page Title or Meta Title. It is the first line of what shows up
in the search engine results and it is also shown on the top of the browser.
Meta Description
This is the description of your page or services that will show up when a person sees your website come up in
search
Meta Tags
These are keywords that you can put on your site (not seen by the visitor) to tell the search engines about your
content. At this point in time they are considered obsolete
SEO
Can be done with a Plugin
The most highly recommended ones are All in
One and Word Press SEO by Yoast
both have free versions
I use All In One-because i find its linkages to
google easier to do
This is
what your
results will
look like in
search
When
editing page
either click
seo at top or
scroll to
bottom while
in edit mode
to access
seo settings
Measuring Success
What do you want to know
about your website
How people are finding it
What pages are they visiting
Are they returnees
How long are they staying
Bounce rate-how many people leave after
just seeing one page
Google Analytics
Gives you all of this info
You can get it from their site
An app for the ipad-quickalytics
And easily enter the code into your site via
the All In One Seo pack
Analytics page
Analytics page
Quickalytics app
All in one
General settings
Scroll down to
If you are signed
into google it will
retrieve you info
Editing Code
Appearance
Editor
Then you will see page with code to edit
On the right are all your places you can
edit
Pick the part of
the page you
want to edit code
for
Always make sure you make a copy of
the original code in a doc before making
a change
Users
For security purposes make sure you
don't stay with the default user of admin
It gives hackers half the info they need to
get into your site.
Change an admin user
Go into the users menu
Add a new user with administrative privileges
Log out
Log in again using the new user name
Then delete admin user
You will be asked if you want posts deleted or
reassigned to the new user-reassign them.
Backup
Within WordPress you can restore a prior
version if you make an error
However, you should get a good back-up
plug in case you are hacked or have any
major problems
You can easily restore a prior
revision if you make a mistake
Updraft plus
Paid back up plugin I use
It does need to back up online though so
you need a free dropbox account
It can be set up to back up before you do
any updates
Make sure discussion is not
checked
Just click back up now
Security
Things to do to improve
security
Keep WordPress and all your plugins updated
Minimizing the number of plugins you use-if you aren't
using it delete it
Have a complex password
Back-Up Regularly
Don't use "Admin" as your user name
Use a good security PlugIn-I use WordFence
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