wordpress plugin growth hacks

Chris Lawson

lawson@livepulseweb.com@livepulsew

eb @sttartup

Founder, Live Pulse

#growthhack

01

ME

Co-Founder

Co-founder

Serial starter

*WHAT ISGROWTH HACKING?

* A specific marketing niche, with a laser focus on growth. Growth of user engagement, email addresses, social reach, and revenue. Not branding, not awareness, not traditional mediums, but rather specific tactics that grow your business.

WordPress rocks for Growth Hacking. Infinitely extensible.

Growth hackers build the product's potential growth, including user acquisition, on-boarding, monetization, retention, and virility, into the product itself - Ryan Holiday

WordPress rocks for Growth Hacking. Infinitely extensible.

SocialEmail Search RevenueConversion

My fundamentals for growth*

• Digital Pyromania• Shoulders of Giants

10x Growth&

Engagement

Growth Hack

Pissed Students, Parents, & Professors signed digital Petition for open source text books.

Growth Hack

• Tens of thousands of signatures • Hundreds of thousands of emails• Over 1300 universities• Tens of Thousands of Social Shares• Adopted at over 200 Universities• In just a few days

Wordpress

Wordpress Plugins you can use to Grow

PUBLIC SERVICE ANNOUNCMENT

Use Analytics to gather metrics….or else.

Single Sign-onhttps://wordpress.org/plugins/auth0/

Highlight to Sharehttps://wordpress.org/plugins/sumome/

Welcome Mathttps://wordpress.org/plugins/sumome/

Exit Intenthttps://wordpress.org/plugins/sumome/

Welcome Barhttps://wordpress.org/plugins/sumome/

Welcome Barhttps://wordpress.org/plugins/sumome/

Homework:What is a really

innovativeway to use to

use these tools?

Message At Risk Usershttps://wordpress.org/plugins/intercom-for-wordpress/

Messaging and Onboardinghttps://wordpress.org/plugins/intercom/

Messaging and Onboardinghttps://wordpress.org/plugins/intercom/

Homework:What is a really

innovativeway to use to

use these tools?

Social Lockerhttps://wordpress.org/plugins/social-locker/

Homework:What is a really

innovativeway to use to use the unlock

tool?

Call Now Buttonhttps://wordpress.org/plugins/call-now-button/

Viral Signupshttps://wordpress.org/plugins/viral-sign-ups/

Homework:What is a really

innovativeway to use to

use viral signup?

Desktop Push Notificationshttps://wordpress.org/plugins/onesignal-free-web-push-notifications/

Homework:What is a really

innovativeway to use to use web push?

Make Your Content Embedable http://embed.ly/code or https://wordpress.org/plugins/embed-code-generator/

Homework:What is a really

innovativeway to use to use embed?

Make Cheese

Homework:Single Sign-onSumoMe: Highlight to share content, Welcome Mat, Exit Intent Intercom.io: Onboarding, event based messaging, stop losing users, chat. Social Locker: Share to access content Call Now Button:Web Push Notifications:Make your content embeddable

BONUS.LinkedIn Hack

Text

(202) 630-0217

I like you.

Final Hack

List ofChris Lawson’s

PreferredPlugins for Growth

http://bit.ly/20U4nMk

I like you.