wordpress meetup : google analytics 101

Google Analytics

fromscratchdesign.comslideshare.net/kellyhousholder

@ kellyhousholder

Girl designed by iconsmind.com from the thenounproject.com

My favorite Google Analytics plugin:

WP Google Analytics

by: Aaron Campbell

Made for WordPress VIP and available through the

WordPress plugin repository.

Ignores Admin/logged in activity

Tracks 404s

Outbound links

Search Terms

Pages on your site

Sessions vs Users

Reporting > Behavior > Site Content

Landing Pages, Exit Pages

Pageviews: How many times the page was viewed.

Unique Pageviews: This de-duplicates pageviews to show how

many sessions contained a view of the page.

Avg. Time on Page

Entrances: How many times this page was the first page in a

session.

Bounce Rate: The percentage of entrances on this page where

the user did not interact with the website any further.

% Exit: The percentage of pageviews that were the final page

in a session.

Pages on your site

Tracking 404 pages

Behavior > Site Content> Content Drilldown and

search for “404.html”

WordPress plugin repository.

Tracking 404 pages

The broken link

Where it was found

Tracking site searches

Admin > View Settings > Turn Site Search on

WordPress default query parameter is:

Site Search results

Reporting > Behavior > Site Search

Reporting > Behavior > Events > Overview >

Event Action

Outbound links

Google Chrome: Page Analytics (by Google)

Google search: “page analytics chrome extension”

Convincing Clients to do a responsive website

Screensize

Reporting > Audience > Technology > Browser & OS > Screen

Resolution

OLD CLIENT WEBSITE EXAMPLE

Carousels: slow load, bad conversions

Carousels: slow load, bad conversions

ERIK RUNYONWEEDYGARDEN

Vimeo Stats

Google Webmaster Tools

https://blog.serps.com/how-to/connect-google-ana-

lytics-with-webmaster-tools/

Google Analytics measures and tracks your

web visitors and provides rich data that allows

you to understand who they are and what they

want from your site.

Google Webmaster Tools provides information

and reports on how your web pages look to

Google.