wootstrapping 101

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Bootstrapping lessons learnt from WooThemes.

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BOOTSTRAPPING101

ADII PIENAAR. SILICON CAPE ACADEMY. 23.02.2012.

4 YEARS, 19 WOOPEEPS,150 000 USERS &QUITE A FEW $$$’s

RIGHT NOW.

$0 FUNDING100% BOOTSTRAPPED

ALSO.

boot·strap·ping / verbTo promote and develop by use of one's own initiative andwork without reliance on outside help.

boot·strap·ping / verbTo promote and develop by use of one's own initiative andwork without reliance on outside help.

VC AIN’T EVIL.CAUTION.

A TALE OF INNOCENCE,INEXPERIENCE &(BLISSFUL?) IGNORANCE

OUR BOOTSTRAPPING JOURNEY.

OH... AND: THIRD TIME LUCKY.

REVENUES = MOMENTUM#1

LAUNCH USING YOUR

OWN PROFILE

#2

VALIDATE YOUR IDEA FIRST.DON’T WASTE MONEY.

#3

“Lean is a process and Entrepreneurship is an Art. There’s no paint by numbers.”DAN MARTELL, “LEAN STARTUPS IS NOT ABOUT BEING CHEAP”http://maplebutter.com/lean-startup-is-not-about-being-cheap/

DON’T REINVENT THE WHEEL.

HACK INSTEAD.

#4

“Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works.”

EXTRACT FROM “THE HACKER WAY”

DONE IS BETTER THAN PERFECT.

SPEND SOME MONEY#5

HIRE BEHIND THE CURVE#6

SUPPLY

DEMAND

POTENTIAL

HIRE HERE

INCREASED EFFICIENCYDOESN’T INCREASE OVERHEADS

#7

KILL IT QUICK!#8

BOOTSTRAPPING101ADII PIENAARHTTP://ADII.ME@ADII

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