wonder: the physical web empowers answers - leo burnett futureshop loop

“8 out of 10 consumers use mobile devices or other

technology while shopping.” MasterCard Research

©2015 BKON Connect, Inc. Proprietary and Confidential.©2016 BKON Connect, Inc.

www.BKON.com

Knowledge is Power. Sir Francis Bacon

“8 out of 10 consumers use mobile devices or other

technology while shopping.” MasterCard Research

Will my comforter fit?

I wonder if that Free Fries Friday promo is still going.

I’m a member? Do I get special discounts?

I wonder what I should take for my shoulder pain?

Curiosity is a strong motivator for discovery.

We can help you harness that curiosity.

©2015 BKON Connect, Inc.

Where can I find the best deals?

I wonder if any have the sport suspension.

They look busy, but I want to know more.

Your customers want to know more. You already

have more to share.

The Physical Web extends the utility of current website.

With the Physical Web, brands can give users instant access to more information about their products.

Is that the Turbo?

I wonder what plans are available for this one.

I wonder if they have a good pepper recipe.

I wonder if I can use 10W-30.

I wonder if they have a good sour ale.

Where do they get those crazy colors?

Build awareness of existing campaigns and prompt action while strengthening relationships with your customers in real time.

©2015 BKON Connect, Inc.

How many loyalty points do I have?

©2015 BKON Connect, Inc.

Which way to Cardiology?

I wonder how heavy of a load it can tow?

I wonder if how many socks will fit in that one.

Restaurants and retail can share useful information to entice customers.

I wonder what tonight’s specials will be.

I wonder… Are they fresh?

I wonder where these were grown.

I wonder when the next presentation starts.

I wonder… where’s the closest restaurant?

Powerful Mobile Engagement

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Is there’s anything fun to do while we wait.

I wonder what events are scheduled today.

I wonder what time the next bus is coming.

I wonder how long we have to wait.

I didn’t realize they controlled those brands.