womma 2014 | #yeahthatgreenville

hashtag

#

yeah

that@genochurch

WOMMA SUMMIT 2014

hashtag

#

yeah

that@genochurch

WOMMA SUMMIT 2014

Q&AA LITTLE

1Question

OKWE GET IT

radarWE AIN’T ON THE

2Question

1

1

1

1

?

36

No Respect

YEAH with 36 states out of 50 havinga Greenville it’s a little hard to get

some respect.

Meet Amy

Ugh

Top of

Not

Mind

MUCH LESS A CONSIDERATION

Your Buying

Just not

First Big Take Away

DiggingUpPeople

What We Heard

People typically came here because they knew someone. But repeat visitors kept coming back because they were surprised by Greenville and all it had to offer.

Surprise!1#

People consistently said the best thing about Greenville was how nice people were.

People2#

Everyone" “That”

3#

had a

during interviews when we asked people about what they did, everyone talked about THAT restaurant being their favorite place or THAT hike being their favorite thing to do or THAT store being their favorite place to shop. There was a THAT for everyone. A "THAT" for every person.

greenville

#

yeah

that

greenville

visit

SC

greenville

#

yeah

thatOurHappy g CAUSE WE’VE

GOT SOMETHING TO SMILE ABOUT

Second Big Take Away

the MIXit’s in

sharedpaidearned

secret is peoplethe

paidmix people into the conversation

rememberthis?

BoomBoomOUT GO THE LIGHTS

passionateloudproud

ADVOCATES

earnedAN OUTSIDE SHOT

sharedTHIS IS HOW WE ROLL AT BRAINS ON FIRE

moehelloit’s

moehelloit’s

COMMUNITY MANAGER

facilitator of conversation

wayis aCOMMUNITY.

NOT A PLACE.

COMMUNITY. As a brand, you don’t OWN any social space other than your own handle, and you definitely don’t own the folks you interact with therein. They’re human beings –just like you.

COMMUNITY. Every voluntary interaction made by a community member is a direct expression of their “social self”. We must see these interactions as an honor and treat them that way!

A COMMUNITY MANAGER HAS to be a PEOPLE person. To be successful in conversation you’ve got to be real, be vulnerable, be grateful. The rest will fall in line!

Third Big Take Away

MEANINGLESS GREENVILLE trivia

fivegimmesteps

1step

you’reSO ACT LIKE IT

humanIN MOE’S WORDS

a few STEP 1

it takesdates

STEP 1 STEP 1

member be a first

“I had to prove myself first - as an active and

valuable part of what I was trying to create. ”

2step

stepprovingyourself

IN MOE’S WORDS

#greenvilleschash #itOVER & OVER

#dtgvl

#instagvl

STEP 2

nurtureRELATIONSHIPS

STEP 2

LIKE

COMMENT ENCOURAGE

STAY IN TOUCH BE HUMAN

3step

elevate engage IN MOE’S WORDS

#yeahthat greenville

repost SUPER-ACTIVE

MEMBERS

4step

lettinggoCan be a beautiful thing

IN MOE’S WORDS

#yeahthat…SPRING FEVER …SUMMER …FALL …SNOW

1950

#greenville

ridethat

117

#greenville

eatthat

359

#TR

yeahthat

TRAVELERS REST507

meet

amy

anothershe did all THAT!

Yes, it is still on me to follow people, to check out events, to put myself out there... but THAT tag provided me with the opportunity to do all of those things!

#that

5step

meetup

THATRETURN

ON

from launch to end of FY13 -following grew:

82,700%

800photo’s in just a few days

from FY13 to end of FY14 -following grew:

540%

At the end of the year

26,378#yeahTHATgreenville

Averaging

203photos per day

Pins have increased

2,424%since Q3FY13

Followers have increased

2,114%since Q3FY13

Likes have increased

1,230%since Q3FY13

129%increase in page fans mostly in Q4FY14

806%shares increased

953%likes increased

1100%comments increased

72%following increased

since launch

103%mentions increased

since launch

130%retweets increased

since launch

WOW!

WEB TRAFFIC

83%EARNED ROI

4000%

INQUIRES

300%

HOTEL OCCUPANCY

68%90MILLION

Zero to Hero

Q&ATHANKS…

@genochurch