wkar at the michigan theatre / jackson, mi jeanie croope promotion manager, wkar

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WKAR at the Michigan Theatre / Jackson, MI

Jeanie CroopePromotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI

Strategy

• to gain goodwill

• to bring back an audience in an area that could not see WKAR post-DTV transition

Jeanie CroopePromotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI

Situation

• beautifully-restored theatre

WKAR at the Michigan Theatre / Jackson, MI

Situation

• partner with WKAR for screenings

• has a bar license

• big-screen simulcasts

• adult beverages

• Jackson, MI: 15% unemployment / 2nd largest viewing community

Jeanie CroopePromotion Manager, WKAR

• beautifully-restored Michigan Theatre

WKAR at the Michigan Theatre / Jackson, MI

Planning & Guidelines

• all events *FREE*

• all events chosen by theatre manager with approval of his board

• promotion by theatre and WKAR

• WKAR rep on-site to greet guests, intro program, distribute info

Jeanie CroopePromotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI

Mechanics

• WKAR program list to theatre manager

• preferably 7:00 or 8:00 p.m.

• preferably weeknights

• concerts, performances, high-visual

• no documentaries unless relevant to the community

Jeanie CroopePromotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI

Past Events

• “National Parks” preview [DVD]

• “National Parks” conclusion ((TV))

• Great Performances: L.A. Philharmonic Opening Night ((TV))

• Great Performances at the Met: Tosca ((TV))

• Great Performances: Nutcracker ((TV))

• Great Performances: La Boheme ((TV))

• Backstage Pass with Producer Talk Back [DVD]

WKAR at the Michigan Theatre / Jackson, MI

Promotion – Michigan Theatre

• Posters at the theatre, in community

• Contact with local newspaper

• Targeted e-mail lists (e.g. symphony, seniors)

• michigantheatre.org

WKAR at the Michigan Theatre / Jackson, MI

Promotion – WKAR

• Program guide

• On-air announcements (radio and TV)

• Social media platforms

• WKAR.org

• e-News and other publications

• Event calendars

• Press releases

WKAR at the Michigan Theatre / Jackson, MI

Costs

• Mileage for WKAR staff rep to attend events ($ 40, unless station car is available)

• Flyers (if any)--------------------------------- = almost nothing.

WKAR at the Michigan Theatre / Jackson, MI

Results

• Most popular: National Parks Preview (325 people) The Nutcracker (200 people)

• Least popular: La Boheme (25 people)

• Opera not a big audience-getter. Scheduled in December, starting at 9:00 p.m. = fail

• Overall feedback from patrons – wonderful

• Press: good mentions, cover story

WKAR at the Michigan Theatre / Jackson, MI

The Idea Mill

• More family events

• Events with children’s character

• If WKAR brings in a PBS personality for its own purposes, may also include a Michigan Theatre visit / event (w/admission)

Jeanie CroopePromotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI

Jeanie Croope jeanie@wkar.org Promotion Manager, WKAR 517-432-3120, Ext. 424

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