winnovation network introduction (3)
Post on 15-Apr-2017
205 Views
Preview:
TRANSCRIPT
1
Winnovation Network Social Media Solutions for Business
Our alliance helps organizations harness all the benefits of social
media.
2
Mobility, location Information & Portals
Business and Leadership Innovations
Web Technologies & Solutions
Social Media Concepting & Marketing Agency
Web 2.0/Social MediaBusinessConsulting
Our uniqueness:
3
Business and IT consultants with a deep knowledge of social media, mobility and technology tools.
We help organizations to effectively use social media and mobile technologies to improve business performance and customer engagement.
We help clients in their transformation into a dynamic and social business culture in order to tap into the benefits of the social web and Enterprise 2.0.
4
Content
Introduction to the benefits of Enterprise 2.0 Social Business Portal OfferingOur ApproachWinnovation Network
5
New encyclopedias New photo
albums
New contact books
New diaries
No DoubtSocial media has changed the way we do things.
5
6
New intranets
New communication channels
New marketing
New workflows
New PotentialNow it’s changing the way we do business.
6
Businesses find that social media can lead to more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. (1,700 sample, McKinsey & Company, September 2009)
Clear Benefits69% respondents say they have gained business benefits from social media.
Successful companies not only tightly integrate Web 2.0 technologies with the work flows of their employees but also create a 'networked company,' linking themselves with customers and suppliers. (McKinsey & Company, September 2009)
Integration is KeySocial media needs to be part of the work flow.
9
There is Return On Investment:• Community users remain customers 50% longer
than non-community users. (AT&T, 2002)• Cost per interaction in customer support
averages $12 via the contact center versus $0.25 via self-service options. (Forrester, 2006)
• Community users visit (website) nine times more often than non-community users. (McKinsey, 2000)
• Customers report good experiences in forums more than twice as often as they do via calls or mail. (Jupiter, 2006)
10
Social Business Portal Offering
From Talking to Listening
11
Social CustomersCustomers used to the benefits of social media are starting to demand more interaction with companies.
12
Changing Buying Patterns
• Pre-Web: Advertising & Distribution• Web 1.0: Price comparison, eCommerce• Web 2.0: Social shopping, peer reviews and ratings
13
“World of mouth”“Products will find us through social media.”
@equalman
“The end of advertising as we know it.” IBM Global Business Services
ARE YOU READY?
Social Media Revolution
13
14
Job #1: Listen to the customer
14
15
FIREWALL
SERVICE BUS (SOA)
Intranet Extranet
CRM
Business Systems
Homepage/ Internet
Enterprise IT Today
IntranetIntranet ExtraneExtranett
CRMCRM
Business Business SystemsSystems
Little collaborationNo customer collaboration
ClosedTransactional
Process-oriented
16
Employees
Partners Customers
social mediamonitoring
awareness
existing CRM
collaborative editing
status messaging
content sharing
IT Tomorrow
content sharing
conversationmarketing
participatoryR&D
rules
trend prediction
promotion
knowledge sharing
knowledge creation
micro blogging
existing system integration
feedback
chat blogs
forums
collaborative – real-time – hosted – open-source – transparent – adaptable
17
Social Enterprise Portal
PartnerCollaborationPortal
Social Media Marketing
Customer CollaborationPortalData
Flow&
User
Management
hosted “cloud” computing
open source
Web 2.0
social media
adaptive
community management
18
Stimulate customer participation by reaching out and interacting with them via social media. This is made possible through:
Flexible online systems that allow for adaptive interaction and collaborative processes.
Community driven knowledge sharing and self-service.
Providing personalized human-to-human interaction.
Customer Collaboration Portal
18
19
blogs
multimedia
search
wiki
adaptive
chat
links
forum
knowledge
innovation
ContentMgmt.
User Mgmt.
CUSTOMER COLLABORATION PORTAL
Customer Service
Homepage
Social CRM
existing system integration
social media integration
open standards integration
20
Evolution – not Revolution• Implement step by step• Start by building on what exist• Minimize disruptive change• Social media is main change driver, not addressed in
current IT• Start by building Customer Collaboration Portal
20
21
Integration is Key: InternalIntegrate seamlessly with existing intranet and CRM / business systems. Reuse content and user authentication
21
22
Integration is Key: Social & MobileIntegrate seamlessly with leading social media networks and mobile platforms to remove any barrier to participation. Reuse user authentication, expose portal through native apps
22
23
Business ValueSalesRedefine marketplace, brand and reputation
ProductStimulate user-driven innovation, gain market insight and intelligence
CostSelf-service portal: saves costs AND increase customer satisfaction
23
24
Main ChallengesCulture changeOpen approach to engaging and embracing customersShift focus from internal to external Accepting customer control of conversations
Social Media awarenessSocial Business Model designSocial media understandingAbility to market in the social media channels
Not supported by existing enterprise ITHow to engage customers in collaborative dialogues
24
25
Turnkey Solution
TECHNOLOGY
SOCIAL MEDIA
CHANGE PROGRAM
ETHOS / 5TH ELEMENT
ZIPIPOP / GLC
GROWTH LAB CONSULTING
WINNOVATION NETWORK
SOCIAL MEDIA SOLUTIONS
CLIENT
Social Media• Awareness workshops• Best practices• Online marketing• Concept development• Social culture training• On-site operative coaching
26
27
Change ProgramsBusiness Potential Assessments:- Social Business Model design
(communities)- Innovation workshops
Program & Change Coaching- Change Pulse monitoring- Pull and push training program design
Community Management- Facilitate growth of conversation using social media tools
28
Technology
•State-of-the-art expertise•Portal implementation•System integration•Single user identity management•SaaS hosting & professional support•Competitive resourcing
Portal FunctionalitiesCUSTOMER COLLABORATION EMPLOYEE COLLABORATION PARTNER COLLABORATION
Single User-Identity Management
Social content & functionalities: Wiki, blogs, forum, wave, instant messaging, videos, voice, links, knowledge, freeform, personal profiles,
etc
SocialCRM
Customer Service online, IM, VOIP
Knowledge / Forums
Collaborative Learning
Project Management
Product Innovation Process Innovation
Change Management
Social Activities
Innovation Board
Online marketing
Market Intelligence
Issue/order tracking
Career Management
Supply Chain
Location Based / Logistics
Lead tracking
Joint marketing activities
Contract Management
Inventory / Production
Competence Networks
Knowledge Libraries
Joint value offerings
Competence Networks
30
Technology
31
Portal Technologies•Open Source / Web 2.0 platforms better at
stimulating participation•Legacy platforms more mature for the enterprise•“Sweet spot” technologies:
–Lotus Connections (IBM)–Acquia Drupal (Open Source)–Google Apps + Wave (Google and Open Source)
Magic Quadrant for Social Software, published Oct 22 2009
Gartner Magic Quadrant
33
Comparison of leading platforms
DRUPAL LOTUS Conn. MICROSOFTApplication Server Apache WebSphere MOSS 2007
WebServer Apache IBM HTTP MOSS 2007
Cost Free Expensive Very Expensive
Database MySQL+postgradeSQL, Oracle...
Oracle, SQL server, DB2 SQL server
License Open Source Commercial Commercial
Operating System Platform Independent Platform Independent MOSS 2007
Programming language
PHP Only widgets and google gadgets
MOSS 2007 SDK
Content Approval Yes No Yes
Developer Community
Yes No No
Pluggable API Yes No No
Third-Party Developers
Yes Very limited (iWidgets) Limited, MOSS SDK
DRUPAL LOTUS Conn. MICROSOFT
Blog Yes Yes Yes
Discussion Forum Yes Yes Not web 2.0
Internal Collaboration
Yes Yes Yes
Customer Collaboration
Yes No or very limited Limited
LDAP Authentication Free Add On Yes Yes
Drag-N-Drop Content Free Add On No No
WYSIWYG Editor Free Add On No No
Chat Free Add On No Yes
Newsletter Free Add On Limited No
News Publishing Free Add On Limited Through Blogs
Comparison of leading platforms
DRUPAL LOTUS Conn. MICROSOFTPros. DRUPAL offers a popular and
extensive open-source platform with large high-profile deployments, a very active developer community support, and a growing ecosystem of service providers.
IBM offers flexible deployment options as independent modules: as the Lotus connections suite; as a part of a bundle that adds Quickr (primarly for content management) and Sametime (for communications); or as a set of services accessible via Lotus Notes 8 client, MS Office/Outlook or the WebSphere portal, with which Lotus Conn. is closely aligned
Microsoft has used the popularity of SharePoint to successfully deliver "good enough" social capabilities to many mainstream organizations that value the breadth of the platform and the solidity of a large vendor.
Cons. The thousands of modules from third parties is a source of strength but quality is variable. The use of modules beyond the core distribution requires careful evaluation and ongoing support provisions, by engaging directly with the developer community or trough the services of organizations such as Acquia.
Users who need more than the new File Services functionality in Connections 2.5 can also deploy IBM's Lotus Quickr, but this will add to cost, complexity and usability issues.The functionality in some of IBM's LotusLive SaaS offerings (for example, LotusLive Connections and LotusLive iNotes) is more limited than the on-premises options. Also the usability could be improved.
Microsoft SharePoint is a platform, and significant effort can be required to deliver a social computing solution on top of it. This may deter those who are looking to take advantage only of the collaboration and social networking capabilities.There are functional gaps in the current version of MOSS 2007, including social tagging and bookmarking, social search and an improved wiki.
Comparison of leading platforms
37
Our Approach
Step 1
Kick Off workshop (4h)- to build up a master plan- agree on objectives- get a commitment- participants: project members &
management team
Step 2
Program Definition (2-4 weeks)- Social Media Awareness- Portal Architecture Definition- Business Goals and Metrics- Resource Requirements
40
Feedback-driven approach
ITERATION
• Benefit focused• Short cycles• Reducing risk• Enabling learning
and innovation
40
41
Program and Iterations
PROGRAM•Typically lasting 3 to 12 months•Business goal driven
ITERATION•Typically 30 days•Feature/progress driven
PROGRAMCYCLE
ITERATION
ITERATION
ITERATION
ITERATION
ITERATION
ITERATION
41
42
Who is Winnovation Network?
43
Markku Silén27 years experience in management consulting, technology solutions and systems integration.Served as CEO for Accenture Nordic and Baltics from 2002 – 2006.Markku formed the Winnovation Network to fulfill his passion to bring the benefits of social media-based solutions into the enterprise environment.
43
44
Experience and usability designConcepting social applications
Integration of existing web applications
Research and monitoring
•social media agencyZipipop wants to be your social media partner
45
We help our customers with mobile processes, make improvements through using real-time geographic information, and in the integration into their back-end systems.
Solid expertise and extensive experience in:-wireless processes-location information portals-web technologies
46
http://www.ethos.com.cn
Global IT ConsultancyHeadquartered in Beijing with offices in Oslo and
Stockholm. 150 people from all 6 continents, blending into a global culture
Agile EvangelistsPromoting Agile software development process, enabling customer interaction and user-driven
innovation to reduce risk and build better products
Portal ExpertsState-of-the-art competence on leading Enterprise
2.0 collaboration platforms Drupal and Google Wave. Strong experience from large-scale portal
environments
E2.0 ConferenceJohn Clarke, Nokia CIO•Nokia is changing, social media as a change enabler•Nokia experiences in using social media as business enabler•Nokia views on future social media solutions and implementation models
Mikko Kosonen, Sitra President (ex Nokia CIO)•Challenge of legacy silos and slow progress in creating value-adding networks•The potential and benefits for collaboration in Finland
Esa Korvenmaa, CEO Cisco Finland•How to involve employees, customers and partners in collaboration•Cisco’s experiences and view of the virtual future
Helsinki December 9
Hosted and organised by Winnovation Network
Sponsored by Taloussanomat and TDC
Finland
48
Thanks!
top related