winning with local seo

Case Study

Refocus, Redesign & Locally Optimize An eCommerce Site

Client

Create a unique, branded online experience that:

Challenges

•  is an active tool for sales and marketing •  promotes and streamlines the processes

of making appointments and purchasing gift certificates

•  allows for easy client maintenance of content

Architect Solutions

Design Solutions

Write Solutions

Optimize Solutions

Develop and launch a custom website with a robust content management system Solutions

to provide an avenue of continued communication about relevant news, updates to the website (e.g., new articles) and special offers

That enables current and potential customers to easily locate critical information and complete key tasks by seamlessly integrating:

Solutions

to facilitate online appointments

Solutions

to process online purchase of gift certificates

Solutions

to promote related events and video, as well as engage brand enthusiasts

Solutions

to share bookmarks and boost online visibility

Solutions

to track user clickstream data

Solutions

Results

Increased online bookings

Engaged brand enthusiasts

Raised brand awareness

Identified new opportunities and areas for improvement

Results Increased Online Bookings

Online appointments increased 30% within first month

Appointments

60% more appointments were booked within five months

Appointments

Results Engaged Brand Enthusiasts

10% increase in Facebook fans post launch

Passively grew customer database by 1% after just two months

Promoted relevant content, suggested action and illuminated pathways via contextual callouts

Results Raised Brand Awareness

Visits Page Views

8% increase

5% increase

Immediately increased website traffic, page views & time on site

Increased or secured natural search engine rankings within Google and Yahoo for critical, geo-specific keyword phrases

Created visibility for new keyword phrases focused on new areas of treatment

Chicago!Oak Park!

Elmhurst!

River Forest!Elmwood Park!

Berwyn!

Continually attracted visitors from key target areas

August!

Chicago!Oak Park!

Elmhurst!

Berwyn!

September!

October!

Chicago!Oak Park!

Elmhurst!

Berwyn!

August!Improved familiarity of brand and its URL as shown by direct entry of URL month-over-month

Improved familiarity of brand and its URL as shown by direct entry of URL month-over-month

September!

Improved familiarity of brand and its URL as shown by direct entry of URL month-over-month

October!

Results Identified New Opportunities & Areas for Improvement

Increased viewing of Weekend Warrior article in same month as Chicago Marathon highlighted the relationship between topical/timely articles & potential clients

Analysis of points of entry and exit, as well as bounce rates, exposed misleading SEO or insufficient content

Roles Metrics analysis

and reporting

Brand strategy and social media consulting

Information architecture and interaction design

Creative direction, project management and quality assurance

Keyword research to determine most popular and relevant searches, and reveal high-value keywords/keyword phrases for new and existing conditions and treatments

Copywriting and SEO with an emphasis on high rankings for local results

Development & implementation of CMS

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