wimbn & social media - adelaide 16th feb 2011

WIMBN SOCIAL MEDIAAdelaide – Wednesday 16 February

Zoe UyenFAST

Thank you to our WIMBN sponsors

Housekeeping

Toilets Telephones

Lee Hopkins

Where we are today

http://www.youtube.com/watch?v=gQ0wFqNfu7A

Australia

On Facebook Population

Facebook

Australia

Social Media Can Do This: Reduce RISC

Bolster a company’s Reputation

Correct inaccurate Rumours

Provide correct

Information

Tell the

company’s Story

Address unhappy

Customers

Source: Hopkins & Magee, 2009

Today

Risks

Benefits

Case studies

Risks

Brand hijacking

The ‘lunatic fringe’

Negative comments

Employee error (Vodafone, KC)

Social media storm (and no way to respond)

But... but... but...

What if they don’t love me?

Risks

Brand hijacking

The ‘lunatic fringe’

Negative comments

Employee error (Vodafone, KC)

Social media storm (and no way to respond)

Benefits

Branding

Goodwill

Lead generation

Customer service

Engagement with audiences

3Ts + A

= Social Media Ethos

Truth

Trust

Transparency

Accountability

Examples

nab breakup

http://www.youtube.com/watch?v=iBoXvgysltw

LinkedIn

Professional portfolio

Customer testimonials

Company profile

Fellow professionals

Signal search updates

LinkedIn

ROI

http://www.youtube.com/watch?v=ypmfs3z8esI

Doing it ‘wrong’

"This afternoon an employee posted an obscene message from the official Vodafone UK Twitter profile.

The employee has been suspended immediately and we have started an internal investigation. This was not a hack and we apologise for any offence the tweet may have caused."

Doing it ‘wrong’

Doing it ‘wrong’

http://www.youtube.com/watch?v=xwgYqIZUtZ0

How to get started

Kiss

Find your

lovers

Start small

Take a pulse

Refine5

!@#!

•Truth, Trust, Transparency & Accountability

3T&A communication universe:

•The Internet

•9/11•PC•Harry Potter

Black Swan moments in

history

Conclusions

5 Go to Twitter.com and set up a profile Go to LinkedIn and set up a profile Go to Facebook and search for your

competitors Collect some resources you can give away Think about what makes you stand out

Next week: Start planning your business’ Facebook

Page

Things to do this afternoon

http://www.youtube.com/watch?v=xwgYqIZUtZ0

Further information

LeeHopkins.net

LeeHopkins.com

Twitter: LeeHopkins

Facebook: HopkinsCommunication

Slideshare: LeeHopkins

Tel: 0410 642 052

UPCOMING EVENTS:Excellence Awards

• 4 March 2011• Crown, Melbourne

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