willamette - miryam - growing your wine club - constellation

WINE CLUBFundamentals for Profitability

GUARANTEED MONEY

Why should you focus on your wine club? Club members are your most “guaranteed”

profitable customers.

SUCCESS FACTORS

Increase Conversion Rates

Lower Attrition Rates

Lower Credit Card Decline Rates

INCREASE CONVERSION RATES

Membership has its privileges

INCREASE CONVERSION RATES

Wine Club Shipments Timing

Member-selected wines

Surprise and delight

MONEY TALKS

Staff Incentives

Lower Attrition Rates

KEEP ‘EM LONGER

Recognize important dates

KEEP ‘EM LONGER

Reach out and touch them…

KEEP ‘EM LONGER

Exclusive invite-only premium club

KEEP ‘EM LONGER

Empower your team

club members

Lower Decline Rates

DATABASE MANAGEMENT

Declines happen

ACCOUNT MANAGEMENT

Allow customers to maintain their accounts online

COMMUNICATE

It’s ok to be upfront

Miryam Chae801 Main StSt Helena CA 94574

SECRET SAUCE

There is no secret sauce Conversion Rates Lower Attrition Rates Lower Credit Card Decline Rates

THANK YOU!

Miryam ChaeDirector of DTC, Constellation Brands

Phone: 707-967-6154Email: miryam.chae@cbrands.com