wildfullness

DO YOU EVER FEEL A BIT STRESSED OUT, DISTRACTED OR IN NEED OF A BIT MORE HEADSPACE?

IN A HYPER-CONNECTED WORLD, OUR SENSES ARE BOMBARDED 24/7 WITH ADS, NOTIFICATIONS, MESSAGES, E-MAILS, FACE-TIMES.

OUR LIVES ARE FULL OF SCREEN-TIME AND DISTRACTIONS.

IT’S EASY TO SWITCH ON.

BUT IT CAN BE MUCH HARDER TO SWITCH OFF.

AND NOTICE WHAT’S REALLY GOING ON.

WILD FULL NESS

THE WILDFULLNESS APP IS A FUN, EASY WAY TO TAKE 10 MINUTES OUT OF YOUR DAY - TO GET OUTSIDE AND TO PAUSE, TAKE BREATH AND NOTICE

A SIMPLE “LIFE HACK” BUILDS ON AN INTUITIVE AND EXISTING BEHAVIOUR

DEVELOPED IN PARTNERSHIP WITH LEADING DOCTORS, PSYCHOLOGISTS, TECHNOLOGISTS, DESIGNERS AND MINDFULNESS AND NATURE CONNECTION EXPERTS

THE PROVEN HEALTH AND WELLBEING BENEFITS OF A DAILY 10 MINUTE OUTDOOR PAUSE INCLUDE LOWER STRESS LEVELS AND ANXIETY, LOWER HEART RATE AND BLOOD PRESSURE, MORE RELAXATION AND BETTER, DEEPER SLEEP.

PLUG IN, SWITCH OFF, TUNE IN

IT ALL STARTS WITH AN INTRODUCTORY 10 DAY PROGRAMME THAT GUIDES YOU THE SIMPLE TECHNIQUE OF BEING PRESENT AND NOTICING WHAT’S GOING AROUND YOU THROUGH THE PRACTISE OF 10 MINUTE ‘SIT SPOT’

YOUR WILDFULNESS JOURNEY CAN THEN GO IN WHATEVER DIRECTION YOU WANT, TAKING ON 1 TO 30 DAY “NOTICING CHALLENGES” BASED ON MODULES THAT EACH OFFER A UNIQUE FOCUS AND DIFFERENT BENEFITS - THE CHANGING SEASONS, DIFFERENT KINDS OF PLACES, TIMES OF DAY

THE BEAUTY OF WILDFULLNESS IS THAT IT WORKS WHERE-EVER YOU ARE, WHENEVER YOU WANT

TOWN OR CITY OR COUNTRYSIDE. YOU DON’T HAVE TO HEAD TO FAR-FLUNG AREAS OF OUTSTANDING NATURAL BEAUTY TO GET ALL THE BENEFITS.

IT EVEN WORKS INSIDE IF YOU CAN SEE GREEN SPACE OUT OF YOUR WINDOW.

brands that we relate to are fun, have empathy, are modern + engage their users.we are the middle ground between science, mindful moments + everyday nature.our tone of voice with be engaging, simple even humourous.a challegne to engage poeple all year round

what we look like + why?we believe we can engage people in the way we lookmodern, fresh + fun

Inspiring brands with empathy- Airbnb

Inspiring brands with empathy - Airbnb

if we areseasonal canwe own colour?can our comms change colour with the season?

Colourful logos

wildful meetsmindfulmash it up!

head space_ mindful

not worthy fun!

Inspiring brands with empathy- Patagonia

= wildfulnesswahoo!

headspace meets pagonia

logo concepts

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summer

summer

winter

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share photography/words/drawings

photographythink big + smallfrom urban to wild country sidesto small details + big picture stuff

phtotography styles

small bigfrom

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picture stuff .....

... andeverythingin between

seasonal photography styles

SUMMER AUTUMN WINTER SPRING

animationsgifs + illustrationapproachable, inclusive + fun!

Animation Inspiration

Penal Reform - Is a prison sentence always the solution ? by Nice & Serious

The Stop CFC “Good Food for All” Community food centre in Toronto. By Isaac King.

Amazonia Security Agenda. By Moth collective

Illustration style

Nike Foundation: Girl Effect campaign A friendly little intro film for Message. A new web app from @messageapp

Airbnb Brooklyn Half: Hydrant. By Animade

Count on Me, Sesame Street’s Count. By Gentleman Scholar

Slavery and the Qatar 2022 World Cup. By Walk Free

Things to Learn. Dutch children’s charity, Kinderpostzegels. By Matt Edgar

Use of colour & shape

Simplicity of graphics & colour palette

Simple shapes & motion, bold colours, sound is key

wildfulness tone of voiceapproachable, inclusive + fun!

Inspiring brand tone of voice - Brooklyn

Inspiring brand tone of voice - Innocent

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WILDFULLNESS

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10 minutes a day to pause, breathe and notice

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Friends ‘noticing’ right now 4Everyone ‘noticing’ right now 32000

WHO!

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THOUGHTS!