wief young fellows 2019 workshop: creative business · what we do: 2010 –2018 2014 –2015 2015...
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Presented by:
Joe Sidek
Festival Director,
George Town Festival (2010 – 2018)
Rainforest Fringe Festival (2017 – present)
Putrajaya LIFT Festival (Present)
WIEF YOUNG FELLOWS 2019
WORKSHOP:
CREATIVE
BUSINESS
WHAT WE DO:
2010 – 2018 2017 – PRESENT2015 – 20172014 – 2015
CREATE
CURATE DEVELOP
2019 – PRESENT
GEORGE TOWN FESTIVAL 2010 – 2018
“GEORGE TOWN FESTIVAL IS GROWING INTO A
MAJOR ASIAN ARTS EVENT.”
- INTERNATIONAL NEW YORK TIMES
“BEST OF PENANG ROLLED UP IN ONE BIG
FESTIVAL.”
- CNN TRAVEL
“A FESTIVAL CELEBRATING THE ARTS IN GEORGE TOWN HAS BROUGHT IN
HUNDREDS OF THOUSANDS OF TOURISTS...”
- AL JAZEERA
“THE FESTIVAL STANDS OUT FOR THE INTEGRATION OF CONTEMPORARY CREATIVE
EXPRESSIONS IN A WIDE RANGE OF UNUSUAL URBAN SPACES... THE CITY ITSELF
EMERGES AS THE PERFORMATIVE SPACE.”
- ASIA-EUROPE FOUNDATION
“ONE FESTIVAL IN MALAYSIA WORTH MAKING A
ROADTRIP FOR!”
- THE EDGE
+ MANY OTHERS
INTERNATIONAL ACCOLADES
GEORGE TOWN FESTIVAL OVER THE YEARS
[INSERT VIDEO 1 – GTF OVER THE
YEARS HERE]
RAINFOREST FRINGE FESTIVAL 2017 - PRESENT
RAINFOREST FRINGE FESTIVAL 2017 - PRESENT
RFF as a prelude to Rainforest World Music Festival (RWMF) that offers an experience of
Sarawak through its history, nature and culture and being presented in different genres of
event such as through installation and performing arts, crafts, music, photography, fashion
and even food.
TROPFEST SOUTHEAST ASIA 2014 – 2015
TROPFEST SOUTHEAST ASIA 2014 – 2015
THE PROJECT
STORYTELLING
WHAT IS YOUR
STORY?
HOMEWORK AND COMPETITION
“There is nothing more
powerful than an
IDEAwhose time has come.”
HOW TO TELL YOUR
STORY
GEORGE TOWN FESTIVAL 2011VERTICAL ROAD BY AKRAM KHAN COMPANY
GEORGE TOWN FESTIVAL 2011
No 7 BY TAN KHENG HUA, THE BLUE MANSION
One of the 10 greatest mansions in the world – Lonely Planet 2011
UNESCO Asia-Pacific Heritage Awards for Culture Heritage
Conservation
GEORGE TOWN FESTIVAL 2013THEATRE OF SHIPS BY JOKO AVIANTO, TOWN HALL
GEORGE TOWN FESTIVAL 2013SUTRA BY SIDI LARBI CHERKAOUI
Image courtesy of Hugo Glendinning
GEORGE TOWN FESTIVAL 2018
BLIND BY DESVIO COLECTIVO
Branding & Selling Your
STORY
“GEORGE TOWN FESTIVAL IS GROWING INTO A
MAJOR ASIAN ARTS EVENT.”
- INTERNATIONAL NEW YORK TIMES
“BEST OF PENANG ROLLED UP IN ONE BIG
FESTIVAL.”
- CNN TRAVEL
“A FESTIVAL CELEBRATING THE ARTS IN GEORGE TOWN HAS BROUGHT IN
HUNDREDS OF THOUSANDS OF TOURISTS...”
- AL JAZEERA
“THE FESTIVAL STANDS OUT FOR THE INTEGRATION OF CONTEMPORARY CREATIVE
EXPRESSIONS IN A WIDE RANGE OF UNUSUAL URBAN SPACES... THE CITY ITSELF
EMERGES AS THE PERFORMATIVE SPACE.”
- ASIA-EUROPE FOUNDATION
“ONE FESTIVAL IN MALAYSIA WORTH MAKING A
ROADTRIP FOR!”
- THE EDGE
+ MANY OTHERS
MARKETING
SARAWAK MY PRIDE
WHO ARE YOU SELLING YOUR
STORY TO?
THE RESULTS
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