Widen your focus: from screens to experiences Tommy De Kimpe - UX Expert
www.higroup.com
1. Investigate the customer journey
“Online customers want to do everything themselves. They don’t need us any more to do that”
Inspira)on:h-p://www.filipmuyllaert.be
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Inspira)on:h-p://www.filipmuyllaert.be
Behind every data point, there’s a story
3 TAKEAWAYS Investigate the customer journey Visualize every step of the process
Go beyond data points Listen to your customers’ stories
Bad things happen Convert them into opportunities
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Human Interface Group
@higroup
Human Interface Group
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www.higroup.com tommy.dekimpe@higroup.com
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