wickstrom ppt for alumni association on may 18 2012
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7/31/2019 Wickstrom Ppt for Alumni Association on May 18 2012
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7/31/2019 Wickstrom Ppt for Alumni Association on May 18 2012
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Intercollegiate Athletics iscommitted to excellence
through academic growth and
graduation, competitive
success and characterdevelopment. We support the
mission of the University and
work to be a widely respected
athletics program serving as asource of pride for our
students, campus and
community.
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7/31/2019 Wickstrom Ppt for Alumni Association on May 18 2012
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Commitment to Excellence
Integrity
Growth
Teamwork
Building Champions
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To create an atmosphere
where everyone in ourdepartment believes in how
good we can be and is
committed to achieving our
goals and reaching ourpotential.
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Culture in Athletics is changing
Staff changes in key positions
Bringing in outside perspectives
Feedback: Student-Athletes
Students
Faculty Members
Community Members
Not there yetstill working towards achieving full
Division I environment
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To increase student
attendance by reaching out
to the student body, gettingthem engaged and giving
them an experience that
keeps them coming back
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15% increase in Student Attendance from last year withone final baseball series still to play
Great partnerships/promotions with Student Affairs
and Housing
Hylander Hype energizing the crowds at soccer,
volleyball and basketball
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To create a transparent
line between Athletics
and the rest of campusbecause we are all on
the same team. When
other parts of campus
have victories, Athleticsalso wins.
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USC Game
Logo Initiative
Strategic Communications, UCR Extension, AlumniAssociation, Student Affairs, Housing, Bookstore,
Physical Plant, Purchasing, Student Body, Athletics
Future initiatives are upcoming and the potential forgrowth as an institution is endless
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To reach out to the Riverside
and surrounding communities
in order to bring community
members to campus and keepthem coming back by
engaging staff, coaches,
student-athletes, the Alumni
Association, UniversityAdvancement and University
Leadership in cultivating the
community.
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Early Results:
Sponsorship Revenue up 21%
Hotel and Food Trade up 26% Ticket Revenues up 31% with
one baseball series left
Athletics Association up 45%
Season / Single Game
Attendance Records
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Production of the USC gamebroadcast in the Coachella Valley
Free Throw Contest City vs. UCR
Ticket promotions for city andcounty employees
Three-year sponsorship agreement
with the County of Riverside Evaluating different opportunities to
partner with the City of Riverside to
solve youth sports program
challenges
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UC Riverside apparel not carried in mainstream outlets
including Ontario Airport Not just a revenue stream but a branding initiative to
gain recognition in the community
Agreement finalized with Licensing Resource Group
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Increasing exposure will help with
student-athlete employmentsearches, attracting admission
applicants, augmenting applicant
decisions and helping to generate
more revenue
Increase the value of the degree
Increase community engagement
Create a close-knit culture on
campus
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