wicked rugby aws
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Amazon Web Services - May 2014
Path to the Cloud for wicked-rugby.com
Brandt DyeLead Sales Development Rep Amazon Web Services
Amazon Web Services - May 2014
Agenda
About wicked-rugby.comGrowth Plans & ChallengesAmazon Web Services 101
New Solution ProposalAWS Value Proposition
Next Steps
Amazon Web Services - May 2014
Customer Overview: wicked-rugby.com
Top Destination for Rugby News, Scores & Stats
Users Create Profile Pages, Build Networks & Share Content
2MM Users Worldwide: Europe (50%), US (30%), Asia (20%)
Project 10MM Users in 12 Months
Amazon Web Services - May 2014
Current Environment
Managed Hosting in Dallas, TX20 Physical Servers (Web/App/DB)
Content Delivery by Akamai (8 TB/month)
Local Media Storage (1 TB) F5 Load BalancerOn-site backup
Total $25k/month
Amazon Web Services - May 2014
Challenges to Growth
Single Point of FailureLimited Availability
Overprovision or UnderperformLimited Scalability
Time to DeploymentInnovation Constrained
(AWS can address all of these!)
Amazon Web Services - May 2014
Overprovision vs. Underperform?
Amazon Web Services - May 2014
What is Cloud Computing?
“On-Demand Delivery of IT Resources via the Internet with
Pay-for-Usage Pricing.”
Just like paying for electricity!
Amazon Web Services - May 2014
Why Amazon Web Services?
Breadth of Services, Depth of FeaturesBroad Geographical Footprint
Broad & Diverse Customer BasePricing PhilosophyPace of Innovation
Security
…All Driven by Customer Obsession!
Amazon Web Services - May 2014
AWS Global Infrastructure
Amazon Web Services - May 2014
AWS: Security You Can Trust
Enterprise Grade Strategy & TacticsAdopt Customers Requirements
Designed & Operated in Accordance with:
ISO, SOX, FIPS, HIPAA, PCI, ITAR & More..
Amazon Web Services - May 2014
AWS Pricing Philosophy (Flywheel)
Lower AWS
Prices
More Customers
More A AWS
UsageGrows
InfraGrows
Scale
Lower Infra Costs
42 Price ReductionsSince 2006!
Amazon Web Services - May 2014
Rate Of Innovation
2013: 253 Feature releases
2014: 130 + as of 5/9/14 154% YoY Growth at this Pace!
Amazon Web Services - May 2014
Broad & Diverse Customer Base
Tens of Thousands of Customers in
190+ Countries. Including:
Read Our Customer Success Stories Here
Amazon Web Services - May 2014
Amazon EC2 | Elastic Cloud Compute
Web Service that Provides Resizable Compute Capacity in the Cloud.
Designed to Make Building & Scaling Computing Easier for Developers.
Amazon Web Services - May 2014
General Purpose
Compute Optimized
An EC2 Instance for Every Workload
Memory Optimized
GPU Instances
Storage Optimized
Micro Instances
Amazon Web Services - May 2014
Features of Amazon EC2
EC2
Amazon EBSElastic Block Storage
EC2Actual
Auto ScalingAutomated Scaling
Elastic Load Balancing Dynamic Traffic Distribution
EC2
EC2
EC2
Amazon Web Services - May 2014
Amazon Storage & Content Delivery ServicesS3Scalable Storage for Internet
ImagesVideosFiles BinariesSnapshots
GlacierArchiving and Backup
ImagesVideosFiles BinariesSnapshots
CloudFrontDistribute Content Globally
ImagesVideosFiles BinariesSnapshots
Amazon Web Services - May 2014
Amazon Database Services
Amazon RDSManaged Relational Database Service
Service for: MySQLSQL Server Oracle
Easy to setup,
operate & scale
Amazon DynamoManaged NoSQL Database Service
High Performanc
e, Simple Setup
& Cost Effective
Amazon Web Services - May 2014
Amazon Networking Services
Amazon Route 53Domain Name System (DNS)
Web Service
Availability Zone A Availability Zone B
EC2 EC2
An Extremely Reliable & Cost Effective Way to Route Users to Web
Applications
Amazon Web Services - May 2014
EC2 (Web Tier)
EC2 (App Tier)
RDS
EC2 Backu
p
EC2BackU
p
RDS
www.wicked-rugby.com
AmazonCloud Front
Amazon S3
Avail Zone 1Avail Zone 2
Region US East
Proposed AWS Solution
Amazon Web Services - May 2014
Cost Comparison at Current User CountCurrent Solution AWS SolutionHosting Services $15,000
Akamai $10,000
Monthly Cost $25,000
Monthly Savings of $17,024 Can be Reinvested in Your Business!
Estimate Using AWS Simple Calculator
Amazon Web Services - May 2014
AWS Service AssumptionsEC2 Service• 8 On Demand RH Enterprise Linux m3.medium (3.7 GB RAM)
Web & App Servers• 250 GB/Day Data Transfer In & 250 GB/Day Out• 3 Elastic Load Balancers at 750 GB/Day Data ProcessedS3 Service• 1 TB storage• 50 MM Put Requests & 50 MM Get RequestsRDS Service• 2 On-Demand Database Servers/MySQL/db.m1.large/Multi A-Z
(40GB Each)• 160 GB/Month Data Transfer In & 160GB/Month Data Transfer
OutRoute 53 Service• 50 MM/Day Standard Queries and 50 MM/Day Latency Based
Routing QueriesCloud Front Service• 8 TB/Month HTTP Request Volume, average size object 1 MB
Amazon Web Services - May 2014
Future User Cost Comparison (1 Year)
Monthly Cost (Now) $25,000
User Base Growth 5x
Hardware Growth 2.5X
Monthly Cost (1 Year) $62,500
Current SolutionMonthly Cost (Now) $7,976
User Base Growth 5x
AWS Service Growth 2.5X
Monthly Cost (1 Year) $19,940
AWS Solution
Even more savings $42,560/month or $510,720/annual!
What Would You Do With That Money?
Amazon Web Services - May 2014
Benefits of Cloud Computing with AWS
Capex to Variable CostLower Overall Cost
No More Guessing Capacity Increase Innovation
Focus IT on Adding ValueGo Global In Minutes
Amazon Web Services - May 2014
AWS Solution vs. Current State
Amazon Web Services - May 2014
What Gartner Has To Say:
AWS offers five times the utilized compute capacity of the other 14 cloud providers in the Gartner Magic Quadrant. Combined.
Amazon Web Services - May 2014
Call To Action & Next Steps
Register for Free AWS AccountValidate Proposed Solution
Meet with AWS Solution ArchitectValidate Proposed Cost Savings
Implement Migration Plan to AWS
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