wic lvl quality fresh produce initiative

WIC LVL Quality Fresh Produce InitiativeFall 2013

Let’s get startedMaterialsAgenda

BreakEvaluation Form

Ice Breaker

1. State your local agency2. Introduce each person’s name3. What type of salad describes your LA?

Think: Shopping ExperienceVariety (MSR)Freshness and appearanceDisplayIn-store LocationSignageo Large posterso In-store cues

Minimum Stocking Requirement (MSR)

FOOD CATEGORY: FRUITS AND VEGETABLES Fresh………………………………. $32 worth of a combination

of 5 varieties of fresh fruits and 5 varieties of fresh vegetables

FOOD CATEGORY: FRESH BANANAS Fresh only……………………. (8) yellow bananas

5 and 5

What is fresh produce?Near same state as when it

was harvestedIn seasonBright color and crispnessFree of decay and defectsAppropriate storage

Freshness and Appearance

Keep it or Toss it?Practice Activity

Storage and DisplayAppropriate Temperature

Ethylene Interaction

Stock Rotation

One bad apple…

Ethylene Sensitivity Chart

In-store Display

Tips to keep produce freshStorage temperature/display

temperatureKeep it off the groundAvoid direct sunlightMist or bag themEthylene impactRestock and rotate regularly

Materials for LVLLVL Packeto Quality Produce Checklisto Fresh Produce Talking Pointso Quality Fresh Produce Q&A

Additional Resourceso Produce handling, storage and

display guideo WIC Fruit & Vegetable signageo Vendor Materials Order Form

Share with vendor…Requirement

Visual

Storage

DisplaySales

Materials for VendorVendor Packeto Resource listingo Seasonal produce flyer

Activity

Activity

Evaluation ReminderYour feedback is important to us!

Thank you!