why you will fail at digital marketing

Why You Will Fail At Digital Marketing

DeepRipples.com

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Failure – It’s Going To Happen

Culture

Beliefs

Cultural Belief #1

Participation Is Not Optional

Cultural Belief #2

This Will Not Be Quick, Cheap or Easy

Cultural Belief #3

This Is Not Magic

Values

Cultural Value #1

Resilience

Cultural Value #2

Innovation

Cultural Value #3

Integrity

Artifacts

Cultural Artifact #1

Identity

Cultural Artifact #2

Presence

Cultural Artifact #3

Collateral

You’re Less Likely To Fail If…

• Commitment without Conviction

• Cadre with Aligned Values

• Bold Brand

Competency

Competency: People

Incompetent People Will…

• Overestimate their own level of skill• Fail to recognize genuine skill in others• Fail to recognize their Inadequacy• Recognize and acknowledge their own previous

lack of skill, if they are exposed to education and training for that skill

Competency: Process

Incompetent Processes Will

• Fail to have a “Decider”• Fail to set Meaningful Objectives• Fail to Communicate Clearly• Fail To Maintain Accountability

You’re Less Likely To Fail If…

• Stakeholders are Engaged

• Participants are Educated

• Vendors are Accountable

Coordination

Coordination = Growth

Coordination #1

Coordinate Your Goals

oSpecificoMeasurableoAttainableoRelevantoTime-Bound

Coordination #2

Coordinate Your Channels

oSearchoSocialoContentoPR/CRoConversion

Coordination #3

Coordinate Your Efforts

Sales Customer ServiceMarketing Public RelationsDesign AdvertisingSEO Content MarketingSocial Media Email Marketing

You’re Less Likely To Fail If…

• Goals Are “Obvious”

• “Aspects” Are In Alignment

• Players Are “In Concert”

Conclusion

• Get Comfortable With Failing

• Get Good At Failing Fast

• Focus On “Learning” New Mistakes

Why You Will Fail At Digital Marketing

DeepRipples.com

@DeepRipples

/DeepRipples

info@deepripples.com