why you must mobilize your workforce. now
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Why You Must Mobilize Your Workforce. Now.
Jeremy Majchzrak, VP of Client ServicesJune 6, 2012
#mobilize
Wednesday, June 6, 12
What does “mobilize my workforce” really mean?Why are we shifting to mobilization?
Why now?Where do I start?
Wednesday, June 6, 12
Untether your team from their desktops.
Wednesday, June 6, 12
Emergence of Apps! Not Enough! Drive Value!
What’s Changed to Prompt This Shift?
Wednesday, June 6, 12
Move Now
Wednesday, June 6, 12
Move Now
You can’t afford to wait until things settle down.
Wednesday, June 6, 12
Move Now
You can’t afford to wait until things settle down.
Be agile.
Wednesday, June 6, 12
Move Now
You can’t afford to wait until things settle down.
Be agile.
Get off the sinking ships of technology ASAP.
Wednesday, June 6, 12
Move Now
You can’t afford to wait until things settle down.
Be agile.
Get off the sinking ships of technology ASAP.
Vet best approach for your business.
Wednesday, June 6, 12
Move Now
You can’t afford to wait until things settle down.
Be agile.
Get off the sinking ships of technology ASAP.
Vet best approach for your business.
Regularly review priorities.
Wednesday, June 6, 12
Where To Start
Wednesday, June 6, 12
Talk to your A-players
Where To Start
Wednesday, June 6, 12
Talk to your A-players
They’re already using mobile technologies that aren’t yet supported
by the company.
Where To Start
Wednesday, June 6, 12
Talk to your A-players
They’re already using mobile technologies that aren’t yet supported
by the company.
Which teams? Which core job functions? Do current systems have a
mobile component?
Where To Start
Wednesday, June 6, 12
Talk to your A-players
They’re already using mobile technologies that aren’t yet supported
by the company.
Which teams? Which core job functions? Do current systems have a
mobile component?
Create a competitive advantage.
Where To Start
Wednesday, June 6, 12
Talk to your A-players
They’re already using mobile technologies that aren’t yet supported
by the company.
Which teams? Which core job functions? Do current systems have a
mobile component?
Create a competitive advantage.(e.g., proposals on the fly, supreme customer service,
immediate access to information)
Where To Start
Wednesday, June 6, 12
Where To Start
Wednesday, June 6, 12
Define ROI expectations
Where To Start
Wednesday, June 6, 12
Define ROI expectations
How much lift can you get? How will you measure it?
Where To Start
Wednesday, June 6, 12
Define ROI expectations
How much lift can you get? How will you measure it?
Efficiency and productivity gains are great, but not enough.
Where To Start
Wednesday, June 6, 12
Define ROI expectations
How much lift can you get? How will you measure it?
Efficiency and productivity gains are great, but not enough.
Swing for the fences -- change the game -- before your
competition does.
Where To Start
Wednesday, June 6, 12
Where To Start
Wednesday, June 6, 12
Address Technology Management Challenges
Where To Start
Wednesday, June 6, 12
Address Technology Management Challenges
Mobile devices are different than laptops and desktops. Single vs. multi-user devices.
Where To Start
Wednesday, June 6, 12
Address Technology Management Challenges
Mobile devices are different than laptops and desktops. Single vs. multi-user devices.
Deployment doesn’t have to be an enormous effort.
Where To Start
Wednesday, June 6, 12
Address Technology Management Challenges
Mobile devices are different than laptops and desktops. Single vs. multi-user devices.
Deployment doesn’t have to be an enormous effort.
Management platforms are strategic enablers. Minimal time to value.
Where To Start
Wednesday, June 6, 12
Where To Start
Wednesday, June 6, 12
What apps do you need?
Where To Start
Wednesday, June 6, 12
What apps do you need?
Drive business value.
Where To Start
Wednesday, June 6, 12
What apps do you need?
Drive business value.
Build or buy?
Where To Start
Wednesday, June 6, 12
What apps do you need?
Drive business value.
Build or buy?
Many off the shelf apps are awesome.
Where To Start
Wednesday, June 6, 12
What apps do you need?
Drive business value.
Build or buy?
Many off the shelf apps are awesome.
A killer custom app can transform your business.
Where To Start
Wednesday, June 6, 12
Building Apps
Wednesday, June 6, 12
Think mobile first.
Building Apps
Wednesday, June 6, 12
Think mobile first.
Don’t port existing applications to mobile. They weren’t designed for mobile.
Building Apps
Wednesday, June 6, 12
Think mobile first.
Don’t port existing applications to mobile. They weren’t designed for mobile.
Define required features for streamlined, focused, elegant apps.
Building Apps
Wednesday, June 6, 12
Think mobile first.
Don’t port existing applications to mobile. They weren’t designed for mobile.
Define required features for streamlined, focused, elegant apps.
Streamlined apps can easily be ported to other platforms.
Building Apps
Wednesday, June 6, 12
Building Apps
Wednesday, June 6, 12
Don’t skimp on design & user experience.
Building Apps
Wednesday, June 6, 12
Don’t skimp on design & user experience.
Native vs. HTML5
Building Apps
Wednesday, June 6, 12
Don’t skimp on design & user experience.
Native vs. HTML5Choose the right platform for the
job
Building Apps
Wednesday, June 6, 12
Don’t skimp on design & user experience.
Native vs. HTML5Choose the right platform for the
job
Building Apps
What’s cheaper, a cross-platform with poor UX that no one uses vs. multiple native apps that have high adoption?
Wednesday, June 6, 12
Building Apps
Wednesday, June 6, 12
Add value regularly.
Building Apps
Wednesday, June 6, 12
Add value regularly.
Release often.
Building Apps
Wednesday, June 6, 12
Add value regularly.
Release often.
Use in-app analytics to understand usage.
Building Apps
Wednesday, June 6, 12
Add value regularly.
Release often.
Use in-app analytics to understand usage.
Crowdsource for new features and improvements.
Building Apps
Wednesday, June 6, 12
Mobilize your workforce.
Now.
Wednesday, June 6, 12
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