why video? making the case for comms workshop, 22 october 2014

Video killed

the radio star

Michael Laffan @mjl40

© British Lung Foundation 2014www.blf.org.uk

• Why video is great

• Why video sucks

• Storytelling with video

• Playing videos on smartphones

• Using videos in a campaign

• Brand videos

• Q and A

Today, we’ll cover:

© British Lung Foundation 2014www.blf.org.uk

How not to do video

© British Lung Foundation 2014www.blf.org.uk

• YouTube is blocked in some NHS and corporate

workplaces

• Video requires your full attention

• Dodgy internet connections

• Playing videos on smartphones

• Legacy devices

Limitations of video

© British Lung Foundation 2014www.blf.org.uk

• Get into twos

• Find a charity or campaign video on your phone

• Watch it

• Have a chat

– How does it work on mobile?

– Was it filmed with mobile in mind?

– Could the mobile view have been improved?

Smartphone

© British Lung Foundation 2014www.blf.org.uk

Video does not stand alone

© British Lung Foundation 2014www.blf.org.uk

• 5,000 people diagnosed with IPF a year

• Life expectancy of 3 years after diagnosis

• Low levels of understanding and awareness

• We aim to put a human face to IPF

IPF Week

© British Lung Foundation 2014www.blf.org.uk

• Video is a great medium to tell the story of your charity

• Focus on why the charity exists, not on what you do

Brand videos

© British Lung Foundation 2014www.blf.org.uk

© British Lung Foundation 2014www.blf.org.uk

Any questions, comments or

thoughts?

Michael Laffan @mjl40

Visit the CharityComms website to

view slides from our past events, see

what events we have coming up

and to check out what else we do.

www.charitycomms.org.uk

Workshop

22 October 2014

London

#CaseForComms

Making the case for

comms: unlocking the

purse strings