why ux makes a difference

Why UX Makes A Difference

Steve ZehngutZeek Interactive

@zengy

Thursday, July 19, 12

UI, UX & Usability

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From Wikipedia:

User Interface - The aggregate of means by which users interact with the system (e.g., all the means of input and output)

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From Wikipedia:

User Experience - The architecture and interaction models that impact a user's perception of a device or system (“all aspects of the user’s interaction with the product”).

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“So it seems like UI would deal with the ‘how’ of creating an interface (implementing shiny controls, that sort of thing) and UX would deal with the ‘why’ (creating a good experience for the user).”

Source: http://ux.stackexchange.com/questions/7174/difference-between-ui-and-ux

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From Wikipedia:

Web usability is an approach to make web sites easy to use for an end-user, without the requirement that any specialized training be undertaken.

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Jakob Nielsenhttp://useit.com

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Questions To Ask

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Who is the audience?

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What are the goals of the site?Traffic? Uniques? Length of Stay?

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Is it intuitive?

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How fast does it load?

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Can I navigate easily?

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Can I read the text?

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Does it work on mobile?

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Where does my eye land?

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Common Mistakes

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Inconsistent Layout

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Inconsistent Fonts

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Inconsistent Navigation

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Poor Color Contrast

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Too Many Colors

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No Clear CTAs(Calls To Action)

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Deviating From theFamiliar Browser Interface

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404 Errors

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Site Samples

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Toastmastershttp://toastmasters.org

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Mike Ferryhttp://mikeferry.com

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Coming Out Supporthttp://comingoutsupport.com

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Essence Expressionshttp://essenceexpressions.com

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Catholic Radio Dramashttp://catholicradiodramas.com

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Web Kinghttp://webking.com

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Books

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What Can You Do Differently?

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Ask questions.

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Listen.

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Be open to criticism.

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Beta Test.

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Revise and refine.

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Steve Zehngutsteve@zeek.com

http://facebook.com/zengyTwitter: @zengy

Thursday, July 19, 12