why utilities should care about customer segmentation
Post on 23-Feb-2016
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Why Utilities Should Care About Customer Segmentation. Possible Questions. Do you think its feasible for utility companies to be customer centric ? What is one way your cable, electric, or water provider could better serve you? - PowerPoint PPT Presentation
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Why Utilities Should Care About Customer Segmentation
Possible Questions
• Do you think its feasible for utility companies to be customer centric?
• What is one way your cable, electric, or water provider could better serve you?
• Do you believe there are enough cost savings to be had by market segmentation to be worth the utilities’ time?
• In what ways do businesses, or specifically utilities currently segment us as college students?
• Effectiveness?
Citation• Davis, Kathleen W. "Why Utilities Should Care about Customer
Segmentation."Intelligent Utility |. Intelligent Utility, 12 Feb. 2013. Web. 17 Feb. 2013.
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