why the corporate site is more important than ever

Why the corporate site is more important than ever

David Bowen, Bowen Craggs, December 2014

dbowen@bowencraggs.com

“The corporate website is dead”

© Bowen Craggs & Co. 2014

© Bowen Craggs & Co. 2014

Ashley Brown, head of digital, The

Coca-Cola Company 2013

Is he right?

A) the corporate website is not dead

B) asking whether it is dead or not is the wrong question

© Bowen Craggs & Co. 2014

This is the right question

• How can our company most effectively speak to and with the outside

world?

© Bowen Craggs & Co. 2014

Many answers

© Bowen Craggs & Co. 2014

• Corporate websites are only part of the answer

• So is social media

• So is the internet

• But they are the most cost effective mechanisms at the moment

• Which makes them phenomenally important

The group level web estate is

• The first place many people will come to find out about the company

• The place they will go if there is negative publicity

• The destination of a possibly surprising number of customers

• Where all jobseekers will go

• Where other very important people will look

© Bowen Craggs & Co. 2014

We should perhaps talk less about

© Bowen Craggs & Co. 2014

The corporate website

And more about

© Bowen Craggs & Co. 2014

Our main group

communication

channel

Or maybe

And if they are dead, so is the company

Group level

marketing

© Bowen Craggs & Co. 2014

Why your corporate site is more important than ever

David Bowen, Bowen Craggs, December 2014

dbowen@bowencraggs.com