why people hate your website
Post on 09-Feb-2017
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WHERE IS YOUR WEBSITE FAILING?
• Design – Format• Content• Search
• Conversion
DESIGN : MOBILE RESPONSIVE
denisonparking.com
MOBILE FIRST
VERTICAL HIERARCHY
You have to pick a favorite child
UNCLUTTERED NAVIGATION
Create a logical path for visitors
SAY GOODBYE TO IRRELEVANCE
NO MORE CHEESY STOCK PHOTOS
USEFUL SIDEBARS ONLY
WORDS MATTER
Who Are You Talking To?
CONTENT• Customer Focused Content
• Bite Size Information• Information at a Glance
• Deep Content
SEARCH TIPS• Keywords in Balance
• Natural Language – No Stuffing• Purpose for Every Page
• Unique Titles and Meta Descriptions• Frequent Updates• Relevant Links
CONVERSION
Is there a clear call to action?
LEARN MORE
SCHEDULE APPOINTMENT
BUY NOW
CONTACT US
DONATE
TRY
CONVERSION TIPS• Every Page is a Landing Page
• Logical Next Step• Information in Little Bites
• Limit ChoicesNo Way Out
MEASURE RESULTS• Traffic Improvement• Traffic Sources• Page View
VISITS
TRAFFIC SOURCES
Organic Search Direct ReferralSocial Email
HOW TO DRIVE MORE TRAFFIC
• Tactics vary for each source – Direct traffic - More off line activity– Organic traffic - More content– Referrals - Directory listings & cross
promotion– Social traffic – More activity– Email - Create or expand your list
Consider paid advertising when all else fails
PAGE VIEWS
Objective: Minimum Two Pages Per Visit
IMPROVE PAGE VIEWS• Switch to mobile responsive design• Check page load speed• Select clear calls to action • Simplify navigation• Fewer choices on a page• Connect relevant content with internal links• More content, (blog, video, audio and graphics)
WEB TUNE-UPS ARE A CONTINUOUS PROCESS
Start Today!
NEED MORE HELP?
www.roundpeg.biz317.569.1396
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