why now is the time to invest in digital experiences that matter

Post on 16-Apr-2017

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Why now is the time to invest in digital experiences that matter.

Attention is a Gift

1

The challenge with content marketing?We don’t think about the human aspects of engagement.

2

To solve for it takes mindfulness.This moment right now, is important.Every word. Every image. Everything is thoughtful.

3

We all assume that because consumers are consumers, they naturally consume everything we produce.

4

But attention is a gift.Content marketing is a tactic.

5

Content Strategy is a means to an end.To what end are we working?And what does the engagement look and feel like on the other side?

6

How do you and your consumers walk away from engagement with a feeling of satisfaction and value?

7

Remarkable content is the answer.

8

Get real with digital marketing pioneer, Brian Solis and Cartoonist, Hugh MacLeod of the Gaping Void to understand how to master

remarkable content in Attention is a Currency.

Today, LinkedIn members number more than 400+ million professionals. That’s over one-half of the 600 million professionals on the planet, representing the largest group anywhere of influential, affluent, and educated people.

For more information, visit marketing.linkedin.com

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