why marketing got complicated
Post on 15-Jul-2015
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You could call this a key moment in the history of content marketing.Now, to be
discovered, you
needed relevant and
compelling content on
your website.
You also needed to spend some money,
in the form of SEO consultants and Search Engine Marketing (SEM). A program called “AdWords” deducted dollars from your corporate
credit card. And the Google co-founders thanked you for it.
you
But that wasn’t all. As you published more content, you built out a team of content
contributors. So you needed a Content Management System
(CMS) to help you coordinate that. You spent money with some
of these vendors:
Then, this guy starred in a movie called
“The Social Network.”
Just kidding! He believed that the world should
become more social, so he built an
online social network. Watch the
movie to get the full scoop.
Soon enough, you figured out that your website could stand to be more
social, too. So you spent money with these vendors:
Today, thousands of vendors provide marketing solutions you might
need to consider.
Image from
chiefmartec.com.
See the full graphic.
you
Not only are you spending
a lot of money, but
you’re managing a growing
number of vendor
relationships.
content management
marketing automation
SEO
SEM social media monitoring
online communitysolution
Today, a website with content management, marketing
automation, community management (and more) can easily cost
you:
Content management system: $50,000
Marketing automation: $100,000
Online community platform: $150,000
SEO Consultant: $65,000
Search Engine Marketing: $90,000
Total = $455,000Disclaimer: costs are approximate.
Like journalists, we can’t reveal
our sources.
Microsoft Adobe
HPOracle
IBM
EloquaSitecore
HubSpotLithium
Jive
Marketo
Salesforce
These CEO’s are happy.
Telligent
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at mid-sized companieshad to say.
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