why it pays to be likeable

Why It Pays to Be#Likeable.How to grow your small business in the 21st century.

PRESENTED BY Dave Kerpen CEO and Founder

Likeable LocalDave@likeable.com#likeablewebinar

OUR STORY

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Social Media 101

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1.3 billionmonthly active Facebook users

1 Facebook Fan

are the fastest growing demographic on social networks

45-54 year olds

Reaches 200 word of mouthrecommendations

84%of global consumers

believe recommendations from friends and family are

the most trustworthy sources of information

about products

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THE NEW WORD OF MOUTH

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The average Facebook user has a network of about

200 PEOPLE.

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1 Like =

200 RECOMMENDATIONS.

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100 Page Likes x 200 Connections =

20,000 PEOPLE.

X

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THE NEW WAY TO BE FOUND

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WHATSOCIAL MEDIAWILL DO.

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Social Media Will

ALLOW YOU TO EASILY REACH NEW CLIENTS.

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Social Media Will

HELP YOUR BUSINESS STAY TOP OF MIND WITH CURRENT CLIENTS.

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Social Media Will

HELP BUILD LASTING RELATIONSHIPS WITH ALL CLIENTS.

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WHATSOCIAL MEDIAWON’T DO.

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SOCIAL MEDIA WON’T BE FREE.

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SOCIAL MEDIA WON’TBRING YOU INSTANT RESULTS.

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6

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SOCIAL MEDIA WON’TMAKE UP FOR AN UNLIKEABLE BUSINESS.

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HOW TO USESOCIAL MEDIATO GROW YOUR BUSINESSIN 10 EASY STEPS

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1. GET STARTED

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2. PERSONALIZE YOUR PAGES

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3. GET CURRENTCLIENTS TO “LIKE” YOU

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4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS• Social context is everything

4. ADVERTISE TO FRIENDS OF CURRENT CLIENTS• Targeting is everything, too

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5. USE CONTENT TO ENGAGE CLIENTS

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6. PROVIDE VALUEWITH EDUCATION

7. CONNECT BY ENTERTAINING

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8. CREATE INCENTIVES

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9.ENGAGE FANS WITH PROMOTIONS

• Promotions• Contests• Sweepstakes• Giveaways

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10. ACQUIRE NEW CLIENTS

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HOW CANLIKEABLE HELP?

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OFFLINE MARKETING SUPPORT

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HYPER-TARGETEDADVERTISING

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CONTENT SCHEDULEDAND MANAGED FOR YOU

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REFER A FRIEND FB APP AND MOBILE FRIENDLY WEBSITES

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LIKEABLE TRAININGAND EDUCATION

Instructional Webinars

24/7 Customer Service

Staff Training

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CASE STUDY

Dr. Andrew Dine's Facebook page

STARTED WITH 58 LIKES

NOW IT HAS 1,056 LIKES

In 1 year

1,820% INCREASE

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WANT TO LEARN MORE?Go to: LikeableDemo.com E-mail: learnmore@likeablelocal.com Call: 212-359-4347!

Sign up for one year subscription and save over $400 (this week only!)!!

First five new customers using code #daveconsult gets a FREE one hour skype consultation with Dave Kerpen (a $1,000 value)!

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THANK YOU / GRAND PRIZE!CONTACTDave Kerpen

EMAILDave@likeable.com

TWITTER@davekerpen

PHONE212-359-4355

QUESTIONS?#likeablewebinar

LikeableDemo.com