why i love macmillan coffee morning

I …Rachel BeerFounding Partner

Because…

It’s supporter led

It wasn’t an agency that came up with this idea.

It wasn’t the charity.

It was the charity’s fundraisers.

It’s easy to take part

Anyone can do it, almost anywhere.

The power of this can’t be underestimated.

It’s got broad appealA wide potential audience is a key factor in its success.

And it’s one of the reasons Coffee Morning has inspired SO many similar events.

It’s BIG

Record-breaking even.

And it builds the brand.

It’s raised £80 millionSo far… Wow.

It acquires new supportersOver 500,000 people have registered to host an event to date.

Last year Coffee Morning attracted over 10,000 new hosts.

And hosts have acquired several hundred thousand new supporters interested in hearing from Macmillan again.

And develops existing supporters

48% of the people that registered in 2010 did so again in 2011.

Of 52,292 hosts in 2011, 1,890 took part in another event.

4,287 also set up a Direct Debit.

It’s got staying power

It’s now in its 22nd year! Not many campaigns can match that.

And it gets bigger and better every year