why do reviews matter for doctors
Post on 28-Oct-2015
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Why do Reviews Matter?
An overview for doctors
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Reviews are ‘Social Proof’
Social proof (noun) – a genuine belief that others are correct
Formal analysis shows that social proof can cause people to converge too quickly upon a single choice, so that the decisions of even large groups may be grounded in very little information.
Source: http://en.wikipedia.org/wiki/Social_proof
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Search engines spread reviews
Try to ignore the 2.5 star rating above
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Is having no reviews okay? (NO)
Reviews are social credit. Just like regular credit, you need a history.
What can happen if you don’t have a strong history of reviews?
One bad review can hurt
your reputation:
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When patients Google you
Search engines are a major outlet for disseminating reviews.
The public sees your reviews every time they Google you—even if they are only looking for your phone number or address.
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Mobile Devices Spread Reviews
Have you ever asked Siri to find a doctor near you?
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Who Is Using Online Reviews
Only the young and tech savvy?
Surveys have proved otherwise
(Source: Experian, “How Word of Mouth, the Internet, and Online Consumer Reviews Influence Purchase Decisions”)
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Influence is Growing
80% of consumers have changed their mind about a product or service based on a negative review
64% of consumers search for online reviews BEFORE making a decision
42% of consumers look up reviews for health providers, treatments, and products
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Help for Doctors
• Review Concierge does the three (3) things to help you take back control of your online reviews
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1. Review Report Card
Monitors your reviews on a daily basis
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2. Review Concierge Service
• Remove reviews• Respond to reviews• Develop a review
generation strategy
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3. Review Link
Helps you get reviews on the websites where you need better grades
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How to ask for reviews
Use Review Link:
“To leave me feedback online, visit http://drstars.com/Good”
Patients can leave feedback on their mobile phones while sitting in your office.
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The internet = feedback form
Start asking patients for “feedback” online
A Review Concierge can help you start sending patients online to leave you reviews
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Call us anytime (866) 932-5888
• Meet your personal Review Concierge
• Start getting online reviews that accurately represent your quality of care
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