why do companies advertise?. what is advertising? advertising is an attempt to see a product,...
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Why do companies advertise?
What is advertising?
Advertising is an attempt to see a product, service or idea.
Advertising forms a link between the consumer and the producer.
Product Identification Links products with songs (jingles) or
slogansExamples:
○ Eat fresh! – Subway○ Just do it! – Nike○ Snap! Crackle! Pop! – Rice Krispies○ I’m lovin’ it! – McDonald’s○ Kit Kat -
http://www.youtube.com/watch?v=ojYcc-p1TgQ○ http://www.youtube.com/watch?v=e_OWglaiYXY
Target Market
Who is the ad aimed at?Age group (young kids, teenagers, elderly,
middle aged…)Sex (male, female, both)Other groups (moms, athletes, gamers,
outdoorsmen, etc.)
Attention Getters
Loud Bright Motion Fast-paced Violence Sex Repetition
Modeling
People learn by watching; repetition
Subliminal Messages
Below the level of consciousness
Advertising Techniques
Bandwagon – everyone is buying it Humor Individuality Name calling Plain folks Product comparison – Pepsi vs. Coke
Advertising Techniques
Purr words Rewards Security (fear) Slogan Testimonial – someone famous Transfer – Emotional appeal
Sporcle
http://www.sporcle.com/
Homework
Find a product ad from a magazine, newspaper, etc.
Must have ad in your hand, so no television ads
Identify the following for your ad:SloganTarget marketAttention gettersAdvertising Technique(s)
Super Bowl Commercials
$3.5 million for a 30 second ad in 2012 111 million plus audience Highly anticipated This year they released some
commercials prior to the Super Bowl
Super Bowl Commercials http://www.washingtonpost.com/blogs/early-lead/post/super-
bowl-commercials-2012-10-more-ads-to-see-before-the-big-game/2012/02/03/gIQA52k8mQ_blog.html
http://www.youtube.com/watch?v=tf3EjZKQ0rU http://www.spike.com/articles/eb254h/the-top-10-funniest-
super-bowl-commercials-of-all-time http://www.cbs42.com/content/localnews/story/The-top-10-
Super-Bowl-commercials-of-all-time/A5cKv652u0G32Pq8NYwMlg.cspx
http://www.youtube.com/watch?v=18ya0-OZ58s http://www.youtube.com/watch?v=4rsEnwKrsvc
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