why bother ?

Managing the private – public relationship

the role of communications

Louis de Schorlemer, managing director, EuropArea

Why bother?

EU wide public sector spending 1500 billion euro/ year

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Public vs private?

Complex decision making

Not trendsetter

Stable partnership

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Foreseeable spending policy

Long term relationship

Perceived value for client

Key benefits

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Challenges

Public purchasing policy

Budget and revenue structure

Transparency and public scrutinity

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EuropArea

Shared platform for hospitality

accommodating

national Olympic Committee houses

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Communications Plan

Businessstrategy

Company Programs

Brand / Value Proposition

Corporate Principles

Goals andmessages

Target groups

Comm.objectives

Results/Evaluation

Activities

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Business strategy

A fair solution for all National Olympic

Committees looking for:

- budget optimisation

- increased marketing exposure

- enhanced athletic celebrations

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Core values

You get what you pay for

We work open books

We engage the Olympic values

We grow together

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Communication objectives

Establish as

- partner for their success

- sole provider

- part of the Olympic family

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Target Audience

30+ European Olympic Committees

Institutional and corporate sponsors

National/ regional authorities

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First level message

Our job is to facilitate your success

–Your national identity is preserved

–Your committment is essential to

succede

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Second level message

We are a responsable partner

–You get what you pay for

– We have no hidden agenda

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Third level message

We are part of the family

–We live by the Olympic values

–We know the rules

– Our committment is long term

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Our toolbox

Door-opening with a referee

- MEMOS

- Belgian Olympic Committee

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Our toolbox

Face to face

-Individual relationship

-Trust building

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Our toolbox

Corporate diplomacy

-Multiple entries to decision making

-« What if? » approach

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Milestones

Confirmed participation

Third party sponsorship

Sochi 2014 and Rio de Janeiro 2016

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The unity of message

We only go because we go for the long term

We keep the same public face over time

We are passionate about what we do

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Let’s keep in touch

Louis de Schorlemer

LS@EuropArea.com

+32 479 93 92 10

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