why a brand changes ( examples of a tech retail brand )

Why Logo Changed ?

1. “Mobi” name had trademark issue……

2. A new name relevant to the apps category was done

Corporate Brand /Logo Change

Old & the New logo

Old New

Packaging journey

1.The old products was packaged is very small pouch

2.The new products is now large to gain brand visibility at retail counter

3.Like any other big brands the packaging was also given a important tool of communication

1

Large pack

2 3 4

Packaging

Old /New

Record all your calls Antivirus for your phone

Hide all your Messages, Images, Audio, Video & Personal Folders!

Theft-proof your phone No Unwanted Calls/sms Hide all your Images, Audio, Videos & Personal Folders!

Backup & Restore your contacts

Pack of 10 exciting games of Herocraft

Pack of 6 exciting games of EA games

Cop Copy Combo Pack

Free to customer

Old Packs

Old /New

Old /New

Old /New

Old /New

Old /New

Old /New

Give each software a Product status

1.The software was given a look & feel of a product resulting brand visibility & increase of brand equity in future

Brand Architecture

OLD

Corporate/ Mother Brand

(Sub Brands )

New

Mobi suite ( now -Total security )

1.The idea is to launch this a most premium product

2.The package gives it hi end quality assurance

Daily re launch

Visibility Creation- VM

Daily Poster

POS

Dangler

Banner

Standee

Table top tent card

Strip Sticker

T -Shirt

Floor Sticker

Product Posters