who stole my audience - gamification for event professionals
Post on 14-Jan-2015
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Who Stole My Audience?
Gamification for event professionals Toby Beresford @tobyberesford
Who Stole My Audience?
Gamification of events
Provide great feedback to your community of attendees around the goals they want
to achieve
Who Stole My Audience?
What makes great feedback?
Visible Relevant
Timely Social
Understandable Granular
Who Stole My Audience?
How do I give great feedback?
Leaderboards
Badges
Heroing
Memo
Who Stole My Audience?
Feedback drives: Engagement
Fun Amplification
Speed Inclusion
Community building Habit forming
Who Stole My Audience?
How to plan
What do my attendees want to achieve?
What can I provide feedback on?
Who Stole My Audience?
Examples MTV Iron Man Event Hashtag Leaderboard
Confex Event Hashtag Leaderboard Blackberry Foursquare Badge
Starr Companies Pedometer Challenge Digital Sizzle Hackathon
Play FOTE 12 Adparlor Cannes Pride
RIMS Pedometer Challenge Digital Sizzle Voting
Meetup.com Check ins
Who Stole My Audience?
Who Stole My Audience?
Who Stole My Audience?
! Blackberry created a Foursquare badge for people who checked into their stand at SXSW, with swag and a chance to attend a VIP event for badge holders
Who Stole My Audience?
! Focusing on fun, gamification guru Katie Piatt hid Evil Potatoes around the conference venue at FOTE2012. If spotted they won you points…
Who Stole My Audience?
We stole the audience at Cannes Lions
Who Stole My Audience?
RIMS Pedometer Challenge
Who Stole My Audience?
Digital Sizzle
Who Stole My Audience?
Who Stole My Audience?
3-7-2-6 - Gamestorming process
Challenge:
How could we ….
Who Stole My Audience?
3 minutes
On your own, write down 3-4 characteristics of the challenge
Who Stole My Audience?
7 minutes
In a group of two, come up with possible solutions for each
characteristic of the challenge
Who Stole My Audience?
2 minutes
Break into three larger groups.
Each team of two has 2 minutes to present to one of the larger groups
their ideas
Who Stole My Audience?
6 minutes
In your larger groups decide your top 3 ideas.
Who Stole My Audience?
Vote
You each have two votes.
Who Stole My Audience?
Summary Understand your attendee goals
Provide great feedback Make it visible
Follow us: @leaderboarded
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