who really is your ideal customer?

WHO REALLY IS YOUR

BRANDING, DESIGN & MARKETING

WE’RE NOT JUST TALKING ABOUTA BROAD-BRUSH DESCRIPTIONOF YOUR BRAND'S TARGETAUDIENCE, BUT RATHER, A RICHDEFINITION OF THE PERFECTINDIVIDUAL FOR YOUR BRAND.

BRANDING, DESIGN & MARKETING

BECAUSE, THE MORE YOUUNDERSTAND THEM, THEIRWANTS, NEEDS AND DESIRES,THE CLEARER AND MOREACCURATE YOU CAN MAKE ANYCOMMUNICATION WITH THEM.

BRANDING, DESIGN & MARKETING

MOST MARKETING PLANSCONCENTRATE ON AGE BANDS,INCOME RANGES ANDSOCIOECONOMIC TAGS.

BRANDING, DESIGN & MARKETING

THAT’S ALL WELL AND GOOD,BUT LETS GET PERSONALFOR A MINUTE.

BRANDING, DESIGN & MARKETING

START BY DESCRIBING IN ASMUCH DETAIL AS POSSIBLE,YOUR PERFECT CUSTOMER.

BRANDING, DESIGN & MARKETING

WRITE THE PROFILE OF ANINDIVIDUAL, WRITE THEIRDAILY DIARY, AND EVENROLE-PLAY THEIR LIFE.

BRANDING, DESIGN & MARKETING

GIVE THIS PERSON AFACE AND A NAME, ANDLEARN TO LOVE THEM.

BRANDING, DESIGN & MARKETING

USE RESEARCH TO GUIDE YOU,BUT USE YOUR INSIGHT ANDINTUITION TOO.

BRANDING, DESIGN & MARKETING

AND BUILD UP A RICH PICTURE,NOT JUST OF WORDS, BUT ALSOOF IMAGES, MUSIC AND SOUNDS.

BRANDING, DESIGN & MARKETING

DON'T LIMIT YOURSELF TO THISINDIVIDUAL'S RELATIONSHIPWITH YOUR BRAND, OR EVENJUST YOUR CATEGORY.

EXPLORE THEIR LIFECOMPLETELY.

BRANDING, DESIGN & MARKETING

THESE NINE TOP TIPS TO SUCCESS.

BRANDING, DESIGN & MARKETING

BRANDING, DESIGN & MARKETING

EXPLORE THEIR DAILY HABITS.>ONE.

BRANDING, DESIGN & MARKETING

WHERE DO THEY SHOP?>TWO.

BRANDING, DESIGN & MARKETING

WHICH BRANDS THEY BUY (INEVERY CATEGORY, NOT JUSTYOURS).

>THREE.

BRANDING, DESIGN & MARKETING

WHERE AND WHENTHEY SOCIALISE.

>FOUR.

BRANDING, DESIGN & MARKETING

THE CLOTHES THEY WEAR,THE MUSIC THEY LOVE.

>FIVE.

BRANDING, DESIGN & MARKETING

THE POLITICAL PARTYTHEY SUPPORT.

>SIX.

BRANDING, DESIGN & MARKETING

THE CURRENT 'ISSUES' THEY AREPASSIONATE ABOUT (OR NOT!)

>SEVEN.

BRANDING, DESIGN & MARKETING

THEIR MOTIVATIONS, ANDATTITUDES TO CAREER,LIFE AND LOVE.

>EIGHT.

BRANDING, DESIGN & MARKETING

DO THE SAME FOR BOTHSEXES IF APPLICABLE, THENEXPLORE THE DIFFERENCESAND SIMILARITIESBETWEEN THEM.

>NINE.

BRANDING, DESIGN & MARKETING

Our Top Tip:

BRANDING, DESIGN & MARKETING

THE LIST IS ENDLESS...GET CREATIVE AND HAVE FUN!

AS YOU ARE DOING THIS YOU'LLSTART TO SEE OPPORTUNITIESOPEN UP IN FRONT OF YOU.

>TOP TIP.

BRANDING, DESIGN & MARKETING

email: hello@darwinbrandconsultants.com

www.darwinbrandconsultants.com