where have all the gamestar readers gone
Post on 10-Jul-2015
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Where have all theGameStar-readers gone ?
And what that meansfor the games industry .
Why is he talking about this?
Heiko Klinge, Editor-in-chief Making Games
• Playing Games since the age of 5• Writing for GameStar since November 2000• Founding /GameStar/dev (which later became
Making Games) in August 2005• Responsible for all B2B-Activities of
IDG Entertainment since 2008 • A guy who loves playing games and therefore
thought, that he‘s still young (at least at heart)
GameStar: Sold copies 2005 – 2013
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GameStarPC Games
Heiko Klinge, Editor-in-chief Making Games
What the f*ck has happened?????
Heiko Klinge, Editor-in-chief Making Games
Age of GameStar-Readers in February 2009
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Alter
Altersverteilung in Prozent
Heiko Klinge, Editor-in-chief Making Games
Age of GameStar-Readers in April 2013
Heiko Klinge, Editor-in-chief Making Games
And what about him ?
Heiko Klinge, Editor-in-chief Making Games
Online? Yes, but …Visits
Heiko Klinge, Editor-in-chief Making Games
4000
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PC Games PCG HW Spieletipps GameStar 4Players Computerbase
GameStar
Computerbase
Spieletipps
PC Games
PCG HW
4Players
How we found out …
Heiko Klinge, Editor-in-chief Making Games
How we found out …
How we found out …
Heiko Klinge, Editor-in-chief Making Games
The logical consequence …
Heiko Klinge, Editor-in-chief Making Games
YouTube: »Biggest YT-Network in Germany.No. 22 worldwide«
Video Views (YouTube Analytics)
147 Channels6,125 Mio. Subscribers118 Mio. Video Views (p.m.)>1,9 Milliarden Video Views (ytd)
GameStar & Friends
Heiko Klinge, Editor-in-chief Making Games
And no, it isn‘t just Core- and AAA -Games
Heiko Klinge, Editor-in-chief Making Games
And no, it isn‘t just a media thing
Heiko Klinge, Editor-in-chief Making Games
Young Gamers want their game (not games in general)
Battlefield 3 on gamestar.de:
• 31 Features and Articles• 699 News • 104 Videos (51 Editorial Videos)
Drakensang Online on gamestar.de:
• 8 Features and Articles• 22 News • 13 Videos (5 Editorial Videos)
Heiko Klinge, Editor-in-chief Making Games
Young Gamers want their information on demand
Wikia• 50,000+ VIDEO GAME
WIKIS• 3M AVERAGE GLOBAL
MONTHLY CONTRIBUTIONS
• 2.8M GLOBAL AVERAGE DAILY VISITORS
• 556M GLOBAL PAGE VIEWS
Heiko Klinge, Editor-in-chief Making Games
Young Gamers want their information on demand
Heiko Klinge, Editor-in-chief Making Games
Young Gamers want their information to be mobile
Heiko Klinge, Editor-in-chief Making Games
Mobile is catching up quickly
IDG Entertainment (apps + mobile sites):
• ~ 3,1 Million Visits (04/2013)
• More than 6,4 Million Page Impressions (04/2013)
• Agof Mobile Facts 2012-II: 162.000 Unique Mobile User!
• But: It‘s not an »And«, it‘s an »Or«
Heiko Klinge, Editor-in-chief Making Games
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Visits PI
Young Gamers want to see (instead of reading)
Heiko Klinge, Editor-in-chief Making Games
Young Gamers want to see (instead of reading)
Heiko Klinge, Editor-in-chief Making Games
Young Gamers want entertainment
Heiko Klinge, Editor-in-chief Making Games
Young gamers DO entertainment!
Heiko Klinge, Editor-in-chief Making Games
And yes, even game developers can be entertaining
Heiko Klinge, Editor-in-chief Making Games
Young gamers want personality
Heiko Klinge, Editor-in-chief Making Games
Young gamers want to be in touch
~ 11 Tweets1 Blog Post
Every Day!
Heiko Klinge, Editor-in-chief Making Games
And what does that mean for IDG?
Print 2010 Online 2010
Heiko Klinge, Editor-in-chief Making Games
And what does that mean for IDG?
Heiko Klinge, Editor-in-chief Making Games
Print 2013 Online 2013
GameProApps
mobil.gamestar
GameStar&
GameProiPad App
Mobile 2013
GameStarApps
GamePro
Playmassive
GameStar
Playnation
making games
Onlinewelten Gronkh
Making Games
iPad App
And what does that mean for you?
• Invest in marketing and community management! ASAP!• Find your Bill Roper … or Olliver Heins• Get out there and get popular• Use every single communication channel• Choose the right platforms• Use the media … but do it in a smart way• Long term content instead of short term PR news• Get in touch with your audience• Stay in touch with your audience• Deliver content, not only games• Be honest to your customers• And most of all: Stay true to yourselves• (You still need a good game though)
Be a person, be a brand … be a hobby, be everywhere
Heiko Klinge, Editor-in-chief Making Games
Our Takeaway: High5 – now on YouTube
Heiko Klinge, Editor-in-chief Making Games
Thanks!
hklinge@idg.de
facebook.com/MakingGames
youtube.com/High5
youtube.com/GameStarDe
Heiko Klinge, Editor-in-chief Making Games
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