where are they going - the future of digital community
Post on 09-May-2015
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Where Are They Going?
The Future of Digital Community is Dark, Silly and Fleeting
#PSEWEB
@HamzaK @BaileyParnell
About Us
RU Student Life shares the story of student life at Ryerson, one post, picture, video and tweet at a time.
What’s Going On?“I used Facebook to stay connected to Orientation.”
2011: 82.2%2012: 52.89%2013: 43%2014: 23% (projected)
Growth Decline2011: 1.5K new fans2012: 2.2K new fans2013: 1.5K new fans2014: 750 new fans (projected)
All Over The News...But was any of this real?
What Is The Industry Saying?
FacebookInstagram: $1BWhatsApp: $19BOculus Rift: $2BSnapChat: $3B (Failed)
TwitterVine: $970M
YahooTumblr: $1.1B
What Are The Numbers Saying?Snapchat: 26M usersVine: 40M usersInstagram: 200M usersWhatsApp: 450M usersFacebook: 1.23B users
But while the rest increase…
Facebook (2013-14):13-17 y/o’s: 25.3% decline18--24 y/o’s: 7.5% decline
Total 59% decline since 2011
What Are Teens Saying?
“Yeah, that’s why we go to Twitter and Instagram [instead of Facebook]. My mom doesn’t have that.”
“If you make a Twitter and Instagram, then you’ll kind of forget about Facebook.”
“On Facebook, they say so many details of the things that you don’t want to know. You’d be like, are you serious? No one really cares that much.”
So Where Are They Going?And how do we anticipate future changes?
The (Near) Future Is...
DarkEphemeralSillyContextual
A New Paradigm
“Teens don’t think about what we call ‘social media platforms’ and don’t consider these as stopping points between visiting websites. To them, social media is the internet.”
Victor Pineiro (Strategy Director, Big Spaceship)
Simple
Narrative
Aesthetic
Vine
Simple
Addicting
Comical & Creative
Easy
Comical
Relatable
Buzzfeed
SnapChat
Simple
Ephemeral
Personal
Yo!
Simple
Exclusive
Brands
Different
Informative
Anonymous
Whisper
Simple
Anonymous
Fine Line
Cross-Platform
Exclusive
Sometimes
Tinder
Simple
Popular
NO
Luckily, Some Things Never Change
Good Content:
UsefulInformationalAmusingInspiring
Good Experiences:
SimpleImmediateIntegratedPersonalized
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