when, why and how videos work to market your business

Using VideoIn your marketing

The Big Picture

Marketing strategy

Vs

Marketing tactics

Why choose video?

AttentionCommunicationMultiple Learning ModesInstant Expert FactorSEO

Why use video – B2B Demand Gen Survey 2012

% of respondents using each technique

Why we’re drawn to video

The facial area draws our attention to facesVoice conveys rich informationEmotions are contagiousMovement grabs attention

Video is good for

Video as regular rontactVideo as lead capture offerVideo Squeeze pageReverse Squeeze PageVideo Brochure

Using Video

ACTIONS1. Take video2. Include a call to action3. Upload to YouTube / Vimeo4. Embed in your website if you can5. Email your customers6. TELL ME WHAT HAPPENS

Connect with me

@rebeccacaroerebecca@creativeagencysecrets.comLinked In

Sources

• http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/

• http://www.techsmith.com/marketing-video-best-practices.html• http://www.resultswithmarketing.com/video-marketing-for-busine

ss-7-reasons-why-its-good-for-business/

• http://twiggal.com/1425/why-you-must-use-online-video-for-your-business/