when all media is social: how social became mainstream

1` 1 1 1 1 1 1When All Media’s Social

Social Media Goes Mainstream

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1. USC, Not UGC

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Only 2/20 Of 100m Videos Are UGC

100% Is USC (User Shared Content)

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80% Of Content Shared Is Professionally Produced

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10 Facebook Sends More Traffic

To News Site Than Google News

Content is king…

Conversation is king, content’s just something to talk about

11 Ideas People Love To Share

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2. Media Platforms, Not Producers

respres on flickr

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Facebook To Break 500 Million?

14 Twitter: Pulse Of The Planet?

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jonsson on flickr

1 Billion Views A Day

Defining social media1

6 Digging The News

diggdigg

NYTNYT

17 3. Social, Mobile & The

Ladder

Milica Sekulic on flickr

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Creators

Critics

Collectors

Joiners

Spectators

Inactive

Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery

•Use social networking sites

•Comment on blogs•Post ratings and reviews

•None of these activities

•Read blogs•Watch peer-generated video•Listen to podcasts

•Use RSS•Tag Web pages

•Publish Web page•Publish or maintain blog•Upload video to sites like YouTube

Forrester’s Ladder

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20042004

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20052005

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20082008

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20092009

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bohman on flickr

The Ladder’s On Its Side

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20102010

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20102010

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20102010

29 4. Socialising Television

dailyinvention on flickr

30 Over 1,000 Ratings

31 Over 1,000 Tweets A Minute

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nicolasnova on flickr

Ciarán Norrisciaran.norris@mindshareworld.co

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