wheelock new branding platform
Post on 28-Nov-2014
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ARE YOU TOUGH ENOUGH TO INSPIRE A WORLD OF GOOD?
A New Branding Platform For Wheelock College
WHEELOCK COLLEGE BRANDBOOK | 6
BRAND ELEMENTS
BRAND ELEMENTS
Personality: determined, strong, passionate, smart, direct, optimistic, change-agent
Values: social justice, hands-on experience, innovation, collaboration, advocacy
Promise: Wheelock College prepares those who are passionate about improving the lives of children and families with the knowledge and experience they’ll need to succeed in their challenging fields.
Expression: Tough enough to inspire a world of good
WHEELOCK COLLEGE BRANDBOOK | 49
MERCHANDISE
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