whats your price
Post on 31-Oct-2014
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SA’s Pop stat of 50, 586 767
+2% growth per year
Youth Unemployment (15-24) 48.2%
Lifestyle costs -Education -Food (R95,183 per yr
average household spend in SA)
Key Agriculture challenges -Land Reform-Drought
Challenges facing SA
Background WYP
WYP was created out of a Hackathon / trade transparency initiative sponsored by the DFID & RLabs
Profile of WYP
Competition
29mil Mobile users in SA 8.5mil internet users 9.3mil Mxit users
There are many Price checking apps on the market(android & non featured)
• Social Responsibility/Enterprise/Educational• Few downloadable content/social sharing
What is our unique offering? MVP revisited Added BOOsters
Why WYP is not cant just be price checking device (viability)
Testing WYP
innovation
Perceived Competitors Long-term Revenue streams
Feasibility
B2B B2C C2B C2C
Desirability
Making app attractive and user friendly across all platforms
“An interdependent, New Market!”
Mobile App Website
Mxit Whatsyourprice.co.za Clear calls to actions Team Mascot Comment on pricing within
specified parameters Food/Fashion/Tech/Airtime
Access Mula to purchase special deals within listed categories
Responsible trade of goods (*imei/serial no) Bigger saves on group purchases
(*Tag friends into deals) Listed as a local
Buyer/Seller(*better terms) Educational feature video content
explaining complicated interest terms
A budgeting tool to work out Interest paid
Gameification, reward buttons for tracking purchases
Social Sharing
Educational content
Allowing user to make informed decisions on spending(*unsecured debt)
Enhanced logo design & mascot
Social sharing*Facebook ,Twitter, Google+
Updates on industry related events & other social enterprises
Groupon purchases for Deals
Google Adwords/Analytics SEM SEO
Infographic tool to illustrate spending patterns over a period
Iterations
Payoffs for the User Payoffs for WYP Payoffs for Business sector Payoffs for the Environment
Value added through WYP
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