what's next in social — how to drive earned reach
Post on 05-Dec-2014
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Music blogger Adam Russell, fashion and lifestyle blogger Muireann Carey-Campbell, Jasmin Gri ths, Senior Social Strategist at MRY and Emily Puddephatt, Social Strategist at MRY
TRANSCRIPT
Old KPI’s New KPI’s
Primary Primary
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Secondary Secondary
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Step 1: Invite fans to be
in the mosaic
Step 2: Fan tweets
cheering for
athletes
Step 3: Fan receives digital autograph
and invite to see themselves in
the mosaic
Step 4: Fan’s mind is blown by
seeing themselves in the
Visa Congrats Mosaic
Adam Russell
Blackplastic.co.uk
@blackplastic
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