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© 2010 IBM Corporation
Business Analytics
Marco Loprete, Senior Solution Specialist
What’s New with Version 9.5
© 2010 IBM Corporation
Business Analytics
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Important Disclaimer THE INFORMATION CONTAINED IN THIS PRESENTATION IS PROVIDED FOR
INFORMATIONAL PURPOSES ONLY.
WHILE EFFORTS WERE MADE TO VERIFY THE COMPLETENESS AND ACCURACY OF THE INFORMATION CONTAINED IN THIS PRESENTATION, IT IS PROVIDED “AS IS”, WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED.
IN ADDITION, THIS INFORMATION IS BASED ON IBM’S CURRENT PRODUCT PLANS AND STRATEGY, WHICH ARE SUBJECT TO CHANGE BY IBM WITHOUT NOTICE.
IBM SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES ARISING OUT OF THE USE OF, OR OTHERWISE RELATED TO, THIS PRESENTATION OR ANY OTHER DOCUMENTATION.
NOTHING CONTAINED IN THIS PRESENTATION IS INTENDED TO, OR SHALL HAVE THE EFFECT OF:
– CREATING ANY WARRANTY OR REPRESENTATION FROM IBM (OR ITS AFFILIATES OR ITS OR THEIR SUPPLIERS AND/OR LICENSORS); OR
– ALTERING THE TERMS AND CONDITIONS OF THE APPLICABLE LICENSE AGREEMENT GOVERNING THE USE OF IBM SOFTWARE.
© 2010 IBM Corporation
Business Analytics
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IBM Cognos Express 9.5
The only integrated Reporting, Analysis and Planning solution purpose built for midsize companies
© 2010 IBM Corporation
Business Analytics
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IBM Cognos Express Planner
Purpose-built planning application• Rapid deployment of managed
planning applications
• Rich contribution client
• Planning Workflow• Structured Planning Process• Hierarchical Approvals• Audit Trails
© 2010 IBM Corporation
Business Analytics
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Express Planner for the Planning Agenda
For: CFOs, Controllers, Financial Analysts and planning contributors
Who: Are unable to deliver timely and reliable forecasts, plans, and analyses that align operational tactics with the organization’s financial targets
IBM Cognos provides:
An automated solution for Planning, Budgeting and Forecasting
That: Provides a Finance-managed solution to significantly reduce the time and cost
Unlike: Spreadsheets and manual processes
Express Planner: Replaces slow, cumbersome manual planning processes with automated daily, weekly or monthly planning based on trusted business data.
© 2010 IBM Corporation
Business Analytics
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Cognos Express 9.5 Technical & Deployment Architecture
Expr
ess
Cor
e
Express Advisor
“Cognos Connection” Portal / Presentation Layer
Single Sign On via CAM Passport
Express Reporter
Cognos Express Manager Console (Install & Config)
COGNOSANALTIC SERVER
(ICAS 9.5.1)
Admin Role
Business User Role
Active Directory (optional)
AnalysisClient
Report Studio
Query Studio
APPLICATION SERVER
(Tomcat 4.1.27)
CONTENT STORE
(Informix 11.5.7)
CONTENT MANAGER
(Cognos 8.4.1)
COGNOSACCESS
MANAGER(Cognos 8.4.1)
PersonalData
Corporate Data
Framework Manager
Client
PlannerAdminClient
MS ExcelClient
Express Xcelerator
WebClient
ContributorClient
Express Planner Modeling Clients
DataAdvisor
ICASArchitect
© 2010 IBM Corporation
Business Analytics
IBM Cognos Analytic Server (ICAS)
Personal Hierarchies– Dynamic modeling of hierarchies and dimensions to provide the right views of
information and insight for different users (e.g. custom consolidations)
Personal Scenarios– Unlimited number of ad-hoc, what-if alternatives (sandboxes) that allow individuals,
teams, divisions and whole companies to respond to fast changing conditions
In Cell Picklists (driven by server-based logic)
Redo/Undo– Back out impact of data spreading transactions– Session level activity tracking
Changed cell coloring
Embedded OLAP Server now brings TM1 9.5.1 core capabilities to Cognos Express modules
Internal and BP Use only - Subject to NDA Obligations with IBM
© 2010 IBM Corporation
Business Analytics
Enhanced Management Console
Cognos Express Manager– Back-up and restore
– Centralized client downloads for easy deployment – including shared components like Data Advisor and Architect
© 2010 IBM Corporation
Business Analytics
Data Advisor
Support for both relational (new) and multidimensional modeling.
– Users can switch between these modes on the fly
User can now just create the cube/package
– Decide to open it with Advisor or Reporter
– Can set to open automatically
© 2010 IBM Corporation
Business Analytics
Express Advisor
Enhanced dashboards – Multiple objects on a single “canvas”– Easily sized and changed– Can be linked (synchronized)
New visual enhancements– Extended traffic lights
with shapes/symbols– New dial chart type
© 2010 IBM Corporation
Business Analytics
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Which Cognos Express Module Should Lead
Buying Agenda Reporter Advisor Xcelerator PlannerReporting & Ad Hoc
Analysis and Visualization
Scorecards (threshold based )
Dashboards
What-if Scenario Modeling
Excel-based Analysis
Planning, Budgeting and Forecasting
© 2010 IBM Corporation
Business Analytics
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IBM Cognos Express Capabilities
Capability Reporter Advisor Xcelerator PlannerSelf Service Reporting Ad hoc query and analysis Multidimensional Analysis and Visualization
Excel-based Multidimensional Analysis
Dashboards Planning, Budgeting and Forecasting MS Office Integration In-memory OLAP engine Write-back Security Data Integration Centralized admin & mgmt
© 2010 IBM Corporation
Business Analytics
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Comparing Cognos Express to Cognos BI and TM1
Cognos Express Cognos BI and TM1Reporter Users plus Connector
BI Professional Authors plus TM1 Analytic Server
Advisor Users plus Connector
Executive Viewer Users plus TM1 Analytic Server
Xcelerator Users plus Connector
TM1 Explorer plus TM1 Analytic Server
Planner Users plus Connector
TM1 Contributor plus TM1 Analytic Server
© 2010 IBM Corporation
Business Analytics
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IBM Cognos Express Licensing and Pricing
Reporter Advisor Xcelerator Planner Complete
Connector $10,000 $10,000 $10,000 $10,000 $25,000
User $500 $500 $1,000 $500 $1,500
Consumer $400
Admin $2,000
Non-Prod $5,000 $5,000 $5,000 $5,000 $12,500
Green = NewExamples in $USD
© 2010 IBM Corporation
Business Analytics
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New License Types Complete Connector
– Server entitlement to all Cognos Express modules (Reporter, Advisor, Xcelerator, Planner).
Complete User – User entitlement to all module capabilities– Requires that all CX Connectors be licensed
either through the new Complete Connector or individual Connector licenses
Consumer User– Read-only, named user access to pre-authored
content through Cognos Connection– Authoring content for a CX product module is
entitled only via individual Named User or Complete User licenses
Non-production Licenses
© 2010 IBM Corporation
Business Analytics
Cognos Express Glide Path
CX Module…. Trade-up to… Cost… ($USD)
Express Reporter– User BI Business Author $1,010– Connector BI Admin $5,500
Express Xcelerator – User TM1 Contributor $1,360– Connector Analytic Server $160/PVU
Express Advisor – User EV User $465– Connector EV Server $60/PVU
Express Planner– User TM1 Contributor $1,760– Connector Analytic Server $160/PVU
© 2010 IBM Corporation
Business Analytics
IBM Cognos Express Promotions
IBM Cognos Express Partner Promotions Q1 2011
1. ‘Ongoing Incentive’ promotion - to 'reset' the entitled PPA IBM Cognos Express prices (new customer authorized selling price) toaddress the Cognos Uplift and IBM Fx Rate. Available for select countries in all IOTs
2. “Land and Expand” Starter-kit (5-user Reporting) seeding promotion - to grow market share, revenue and compete effectively against local competitive products/seeding programs– available in North America, EMEA: Northeast, Southwest, CEE, MEA, Latin America, Asia Pacific: ISA GMT
For more information and to check whether available in your region, go to:
https://www.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/pw_com_mkt_mrt_cognos_licensing
Or Contact your local Channel manager
© 2010 IBM Corporation
Business Analytics
Opportunities in the existing Cognos Express installed base
Existing customers will be interested in “What’s New in CX 9.5”
–New Planner module
–Great new dashboarding capabilities in Advisor
The new Planner module makes it easy to introduce the idea of moving to the complete connector
–One Connector $10K, Complete Connector only $25K
–Trade up from one Connector to Complete Connector
Sell new seats with Consumer and Complete user roles
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© 2010 IBM Corporation
Business Analytics
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Cognos Express Enablement Resources
Cognos Sales Resources–Cognos Express Sales Learning
–Sales Play for Cognos Express
–Sales and Marketing Kit
Cognos Technical Sales Resources–Cognos Express Technical Sales Learning (presales)
Partner Resources– Cognos Express Overview
– Sales and marketing kit
– Cognos Express Enablement
– Sales Play For Cognos Express
© 2010 IBM Corporation
Business Analytics
Blueprints Powered by IBM Cognos Express
Expense Planning and Control PerformanceStrategic Finance PerformanceWorkforce Planning Performance Integrated Financial Planning and
Forecasting PerformanceCapital Project Planning Performance
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© 2010 IBM Corporation
Business Analytics
New Demonstration System
Single Environment supports Reporting, Analysis and/or Planning Agendas
Table-driven to allow easy renaming of products and geographies
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© 2010 IBM Corporation
Business Analytics
Call to Action
Cognos Sales Resources– Cognos Express Sales Learning
– Sales Play for Cognos Express
– Sales and Marketing Kit
Cognos Technical Sales Resources
– Cognos Express Technical Sales Learning (presales)
Partner Resources– Cognos Express Overview
– Sales and marketing kit
– Cognos Express Enablement
– Sales Play For Cognos Express
Get InformedGet EnabledGo Get Them!
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© 2010 IBM Corporation
Business Analytics
© 2010 IBM Corporation
Business Analytics
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© Copyright IBM Corporation 2008 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warrantyof any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
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