whats new in social media...and what it means to your career

What’s New in Social Media

Carl B. Forkner, Ph.D.

And What it Means to Your

Career

What is Social Media ?

What’s New in Social Media and What It Means to Your

Career

2016 has seen more substantive changes to the way social media platforms

influence business than ever before.

Much of the growth in social media over the last two years has been driven by

companies using social media for everything from sales to hiring.

As social media evolves once again, what it means to your career is becoming

even more important.

This presentation will demonstrate how you can take advantage of this

evolution and get yourself in front of the right people!

What will we cover today?

• What is Social Media?

• Why you need to be on Social Media

• Changing Demographics

• Platform changes and how they affect you

• Benefits of Blogging

What is Social Media ?

Why you need to be on

Social Media

Do I need an online presence?

94% of HIRING MANAGERS

and job recruiters review

online information about

job applicants before

making a hiring decision.

Of those, over 70% said

that they rejected candidates

based on information that they

found—or didn’t find—online.

What do “they” think?

AnonymousJuly 15

XXXX this so called legal system!

Serve and Protect my XXXXX

XXX!

REALLY important

in today’s climate!

What makes you a good prospect?

Over 20% of HR Managers said they found something to convince

them to hire an individual!

Do YOU

have a

professional

picture?

What makes you a bad prospect?

Over half of HR Managers said they also found something to

convince them NOT to hire an individual!

“Selfie Nation”

Changing Demographics

Who was on Social Media?

Who is on Social Media now?

Platform changes

Facebook

• Create a Fundraiser or find fundraisers

– Does NOT require a business page

• You can GO LIVE!

– From your mobile device, you can present

live video streaming.

When posting a status update,

select the “Live” icon

Describe your live video

Select your camera direction

Go LIVE!

Instagram

• Organic video comes to Instagram

– You can record and upload from your mobile device

Select the Camera icon Select VIDEO

Press and hold to record,

Release to stop

Twitter

• Twitter allows you just 140 characters (spaces included) per tweet.

• Until now, images and videos consumed part of that 140 characters.

• NO MORE!

No change in available characters

Snap (formerly Snapchat)

• Mission Impossible: “This tape will self-destruct in 5 seconds.”

• Snap: Set images to self-destruct from 1-10 seconds after viewed.

• NEW: Your snaps will be retained for you to recover for 30 days after sending them.

• You can give unlimited (instead of one) views for 24-hours.

• Can be used as a chat room, like texting or messenger programs.

• Mobile device use only…

Snap (formerly Snapchat)

Take picture

Add caption

Add emoticons

To send

Give

unlimited

views for

24 hours

You can draw

Set timer

Save snap

To chat

Sharing Your Posts with One Click

• Share web information with a click

• Share the same post to multiple platforms

• Schedule posts ahead of time (time-saver)

• Multi-schedule posts

Buffer

• BUFFER provides options to automate multiple social media tasks

– Share across multiple social media platforms from a single app

– Schedule posts ahead of time

• Schedule posts for different times for different platforms

• Schedule for multiple days across multiple platforms

– Customize messages by platform

– Two versions for consumers:

• FREE: Choose 3 platforms for posting

• AWESOME PLAN: Choose 10 platforms ($10/mo)

Buffer: Posting across multiple platforms

Choose the platforms to use

Type your post

Pinterest? Choose your board

Add a photo or video

Buffer: Single/Multiple Days

Choose your days

Choose your schedule

Choose your time

Add additional

posting times

Optimum scheduling

Buffer: Optimal Timing Tool

Buffer: Optimal Timing Tool

How are YOUR Spelling & Grammar?

• Have you ever wished that you could spell and grammar check when

you fill out online forms (like employment applications, for example)?

• How about spell and grammar checking on social media sites?

• Now you can – for FREE – with Grammarly!

Grammarly

• Grammarly provides both spelling and grammar checking.

• Suggested words and grammar tips when errors detected.

• Available for most browsers and office programs.

Benefits of Blogging

Content & SEO

• Content is now the new SEO!

– Keywords and hashtags still matter, but Content is King…

• Blogs provide additional benefits for you:

– A chance to write more in-depth than a small post on another platform.

– An opportunity to share (show off) your expertise.

– Enhanced opportunity for others to find your work.

– Businesses find value in Blogs because of the deeper content.

Blogging Platforms

• Blogger

– This is a Google product.

– Can cross-post automatically to Google+

• Tumblr

– This is a Yahoo platform.

• WordPress.com

– Free: for Blogging

• WordPress.org

– Paid: to build and host your website.

Choosing a Blog platform

Platforms:

How do they affect YOU?

Demographic shifts mean platform shifts

Instagram is the new Facebook Snap is the new Instagram

Favored by youth & Millennials

Favored by Tech companies

Now the broadest audience

Get comfy with video

– it is worth it!

LinkedIn is still where the world

does business!

Your professional persona must

be on LinkedIn!

Primary tool for recruiters & HR

Wait! What about Facebook???

• Yes, Facebook still has over 1.7 Billion people on it…

• Take advantage of live video capability for a large audience, but

– The demographic has changed!

– Facebook is now more frequently used by working professionals with an age

range of 40 and above.

– Facebook has become highly popular among retirees and the elderly who are

displaced geographically from their families.

But remember the important pieces…

• There are companies on every platform.

• Keys to Success:

– Find the most appropriate platform(s) for you.

– Post regularly so people will expect to see you.

– You must post at least once a week to LinkedIn…

• …or you are invisible.

– Regulate what goes on your page.

• Create a Professional Page on Facebook for free!

– Like a company page, where you have complete control.

– Send a consistent message across platforms.

Carl.Forkner@DWWTC.com

Carl B. Forkner, Ph.D.

Wrap-Up:Discussion and Q&A Period