what's new in global ecommerce in october & november 2014
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© Search Laboratory Ltd 2014. All rights reserved.
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MULTILINGUAL
UPDATESOctober – November - 2014
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CHINA
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CHINA’S SECOND BIGGEST
SEARCH ENGINE REPORTS
100% INCREASE IN
REVENUE. Qihoo 360 Technology
reported revenues of $376.4 million in Q4.
SOURCE China Internet Watch
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DENMARK
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1 IN 3 SHOPS EXPECT A
10% INCREASE IN
CHRISTMAS SALES
COMPARED TO 2013. Online
Christmas trading stands for more than 20% of the
overall Christmas sales.SOURCE FDIH
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FINLAND
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DIGITAL AD SPENDING IS
MORE THAN TV FOR THE
FIRST TIME. Nearly 24% of total ad
spending during Q3 was devoted to digital.
SOURCE e-Marketer
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FRANCE
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22% OF ALL CHRISTMAS
SHOPPING WILL BE DONE
ONLINE. The estimated spend is €11.1
billion, a 10% increase from last year.
SOURCE 20minutes & ZDNet
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GERMANY
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GERMANS WILL BE
SPENDING 20% LESS ON
CHRISTMAS PRESENTS
THIS YEAR. 18% of these will be
purchased online.
SOURCE statista
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ONLY 20% OF CONSUMERS
RESEARCH ONLINE
BEFORE MAKING A
PURCHASE. This is just above the
European average.
SOURCE t3n
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ITALY
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ONLINE CHRISTMAS SALES
SET TO INCREASE BY 35%. Beauty, sport, travel and fashion sectors are
estimated to take the lead.
SOURCE GirlGeeklife
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NETHERLANDS
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DUTCH SPEND AN
AVERAGE OF €25 ON
CHRISTMAS PRESENTS. This
is below the European average.
SOURCE BANKEN.NL
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SPAIN
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ECOMMERCE IS EXPECTED
TO BREAK RECORDS THIS
CHRISTMAS. The majority of purchases
are made between 1st and 15th December.
SOURCE design.gobalo & Cinco Días
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48% OF ONLINE SHOPPERS
PREFER TO BUY VIA THEIR
MOBILE DEVICE
SOURCE elEconomista.es
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SWEDEN
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DIGITAL SALES WILL
ACCOUNT FOR 42% OF
INTERNET USERS’ TOTAL
CHRISTMAS SPENDING
THIS YEAR. SOURCE e-Marketer
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GOOGLE’S ‘CONSUMER
BAROMETER’ HAS
LAUNCHED. This tool will help marketers
to better understand their clients.
SOURCE Internetworld
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