whats my brand
Post on 08-Jun-2015
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Instructions:
In groups, look at the brand logos.
Make a list of the brand and what they sell.
The team with the most correct brand and product associations wins!
Coca – colaPop / Soda
Microsoft
Computer software
International Business Machines
Computers
General Electric
Appliances
Military hardware
Intelcomputer
chips
Disney
Movies
Entertainment
Nokiacell phones
McDonaldsfast food
ToyotaVehicles
Marlborocigarettes
Mercedesluxury
vehiclesHewlett-PackardPrinters
Computers
Citi Bankfinancial services
American Express
Credit cards
GilletteRazors
Ciscocommunications
BMWluxury
vehicles
HondaCars / Vehicules
Fordvehicles
SamsungElectronics
SonyElectronics
Entertainment
PepsiFood / beverages
NescafeCoffee
Budweiserbeer
Dellcomputer hardware
Merill LynchInvestment
Banking
Morgan StanleyInvestment brokerage
OracleDatabase software
Pfizerpharmaceutica
ls
J.P. MorganInvestment
banking
NikeShoes / clothing
Merckdrugs
HSBCBanking
SAPComputersoftware
Canoncameras
Kellogg’s cereal
Gapclothing / fashion
IKEAfurniture
Harley Davidson
motorcycles
Heinzketchup
AppleComputers / Electronics
Louis VuittonLuxury clothing
accessories
Nintendocomputergam
es
MTVMusic
Television
Volkswagenvehicles
L’OrealCosmetics /
Perfume
Xeroxphotocopiers
KFCFast food
Kodakcameras
Wrigley’schewing gum
Colgatetoothpaste
Pizza HutFood and beverages
GucciLuxury items
KleenexKleenex
Avoncosmetics
EbayInternet shopping
YahooInternet services
NestleFood /
confectionary
Adidassports apparel
Rolexwatches
Porschesports cars
LevisJeans
Smirnoffvodka
BoeingAerospace
Heinekenbeer
ShellOil and Gas
Niveaskin cream
GoogleInternet
Starbuckscoffee
Moet & Chandon
champagne
Instructions: Ask and answer with your partner about their
own brand preferences.
Ask your partner WHY? they like that particular brand. Price? Quality? Image?
How loyal are they to their brand 0% 100%?
Unloyal somewhat very totally
WHAT BRAND OF _______________________
DO YOU USE / HAVE? WHY THAT BRAND? HOW LOYAL ARE YOU?
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