what’s happening? let’s go! learning how to use twitter & tweetmyjobs for recruiting latest:...

What’s happening?

Let’s go!

Learning how to use Twitter & TweetMyJOBS for Recruiting

Latest: TTRA

Gary Zukowski, Founder, TweetMyJOBS.comApril 8, 2010

Gary Zukowski

• Charlotte since 1996• 21 years of technology and business

experience• Started IT consulting firm EasySoft Solutions

in 1996• Founded TweetMyJOBS in March/2009

• Twitter – just what the heck is it?• Twitter for recruiting• Overview of TweetMyJOBS

What is the framework for today?

Just What is Twitter?

What’s Happening?

•Micro-blogging platform•One-to-many communication•Instant messaging•Social Networking•Rapid growth•Real time search – Twitter, Google, Bing

Twitter

Why would I want to use Twitter?"The Internet? We are not interested in it."

- Bill Gates, 1993

"There is no reason anyone would want a computer in their home." - Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977

“The Telephone? An amazing invention, but who would ever want to use one?”

- Rutherford B. Hayes on the telephone, patented on 7 March 1876

“We don't like their sound, and guitar music is on the way out." - Decca Recording Co. rejecting the Beatles,1962

Social Media is following the same growth curve that the Internet did in the ’90s

How are They Doing?

How are They Doing?

Who’s using Twitter?

• 18-34 year olds 44%• 35-49 year olds 28%• 13-17 year olds 10%

• $30-$60K 28%• $60-$100K 27%• > $100K 25%

Source: Quantcast.com – 10/09

How Do I Use it for Recruiting

• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)

TweetDeck

Tweetie

How Do I Use it for Recruiting

• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)

• Engage• Share, participate, answer questions

How Do I Use it for Recruiting

• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)

• Engage• Share, participate, answer questions

• Follow (lists and people)

How Do I Use it for Recruiting

• Monitor• Listening tools (TweetDeck, Tweetie, UberTwitter)

• Engage• Share, participate, answer questions

• Follow (lists and people)• Brand yourself

• Background/profile• Post Jobs

• Connect

So Where Does TweetMyJOBS Come In?

So Where Does TweetMyJOBS Come In?

• Founded 3/2009• Largest Twitter job board in the world• Connects job seekers to employers, instantly

& mobile• 8,800+ vertical job channels• Job tweet branding capability• Job post management on Twitter

(add/delete/retweet)• Resume tweeting

TweetMyJOBS is Growing…

… and Growing

What are the results so far?

• 30,000 to 50,000 job tweets per day• 1.4 Million Job Tweets last 30 days• 230,000+ visits last month• 170,000 job clickthroughs/week• 180,000 followers• 1,800 registered companies• Success Stories

Media Attention

Who is using TweetMyJOBS?

Most Industries are Covered

500 jobs

500 Tweets!

@Sonyjobs

Life without TweetMyJOBS

What’s the Big Deal? Before…

500 jobs @Sonyjobs USA > NC>

Charlotte > Sales

Life with TweetMyJOBS

UK > London >Retail

8,800+ Job Channels = TARGETED job tweets

What’s the Big Deal? After...

Link to People in Your Network

Logo

Customizable hashtags forincreased visibilityon Twitter

Jobs also arrive on Smartphones…

We can automatically build followers for Recruiters

Tweet gets retweeted from TMJ Account

Links back to TMJ, ATS, or Corp Career Site

Recruiter Twitter account is promoted

TweetMyJOBS Tweetmap• Full Google Maps

Functionality• Only for subscribing

customers• Jobseeker can filter by

job type

You can even have your own branded map

You Can Tweet your Resume

http://www.twitter.com/tweetmyresume

Public Profile has it all

Summary

• Build your Brand• Become an “expert”• Pay it forward• Twitter is an Augmentation, not a

replacement• Use TweetMyJOBS for targeted posting

Gary Zukowskigaryz@tweetmyjobs.com

@tweetmyjobs@GaryZukowski

Thank You!

The Brady Bunch had six children.

Who was the 7th child on the show?

Last Chance for a Prize

Cousin Oliver

Joined the cast in the fifth and FINAL season

Personal Branding

How to Set Yourself Apart

The Brand “YOU”

Tom Peters – The brand “YOU” 50Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion!

Dan Shawbel – Me 2.0Build a Powerful Brand to Achieve Career Success

Brand Management is VERY IMPORTANT to Corporations

Why shouldn’t we think the same way?

$3.40

Differentiated Brands can Charge a Premium

$.99

Miley Oprah Obama

Madonna BradJackParis

Media has made these personal brands household names

Branding is no longer just for the rich and famous

Why?

• Social Media has leveled the playing field• Everybody can have a brand for $0

You ARE being “Googled”

• 72% of companies plan to invest more in recruiting through social media

• 80% of companies are planning on using social networks to find candidates

• 50% of corporate recruiters plan to spend less time on job boards

• 42% of recruiters and HR pros use Twitter• 66% have hired a candidates via a social network

Source: Jobvite, May 2009 Social Recruitment Survey

Benefits of a Personal Brand

• Offers a strategic framework for managing your career

• Creates differentiation • Increases your visibility • Helps you achieve your goals • Allows you to pick and choose jobs and

assignments

So How Do I Do This?

• The Three C’s of Branding• Clarity, Consistency, Constancy

• The Ultimate Social Media Checklist for Job Hunters – by Mark, Feb. 3, 2010http://www.stumbleupon.com/su/1tKOfe/applicant.com/the-ultimate-social-media-checklist-for-job-hunters/

Social Media Checklist - LinkedIn

• Update your profile using your resume as a guide.

• Supply a professional photograph.• Build your network through your address

book, schools, and former employers.• Seek out (and give) recommendations.• Take the necessary steps to complete your

profile to 100%.

Social Media Checklist - Facebook

• Organize your Facebook privacy settings to ensure that professional contacts see only professional information, OR

• Set up a fan page for your professional services• Streamline your facebook applications and groups

—not only to clean up your online image, but also to help you focus on professional endeavors. Mafia Wars will not help you find a (real) job.

Social Media Checklist - Twitter

• Use your own name for your handle• Get a custom background. Use face-shot for

avatar• Follow Twitter lists

• @JobHuntOrg, @AlisonDoyle, @CincyRecruiter• Follow people in your field• Pay it forward• Use Tweetdeck or like product

“When you’re finished changing, you’re finished”

- Ben Franklin