what’s new? marketing update - cisco › c › dam › global › en_sg › training-events ›...

© 2009 Cisco Systems, Inc. All rights reserved.Presnetation_ID 1

What’s New?Marketing Update

Low Loong Shiew

Marketing Manager

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 2

Agenda

Switching Campaign

Others

MSO

WebCollage

© 2009 Cisco Systems, Inc. All rights reserved.Presnetation_ID 3

Switching Campaign

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 4

Switching Campaign

Promo Period: Now till 23 April 2010

Tactics: Newspaper Ads (DL & ST)

Campaign Microsite

Web Banner with

Computerworld

Onsite Events

Cisco Database (eDM)

Promotion Details:

Buy TWO units of Cisco Catalyst 2960*

Switches for as low as SGD 770 per unit and get

ONE unit Cisco Small Business Wireless Access

Point (Linksys Business Series) WAP4410N AP

(Worth SGD 300) FREE!

Buy TWO units of Cisco Catalyst 3560* Switches for as low as SGD 2,900 per unit and

get ONE unit Cisco ASA 5505-50-BUN-K9

(Worth SGD 655) FREE!

Extended to end July

© 2009 Cisco Systems, Inc. All rights reserved.Presnetation_ID 5

Marketing Services Organization (MSO)

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 6

What is MSO?

1. Marketing Service Organisation (MSO)

2. Provide partners access to Cisco’s co-marketing engine :

• With various plays

• Using marketing tools (eg: emails, direct mails, banners)

3. Result :

– Consistent lead and opportunity pipeline

Faster & cost-effective demand generation and sales !

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 7

� What is MSO

MSO is a unique marketing platform to address the huge SMB market by enabling our channel partners with marketing capabilities to help create co-branded demand generation campaigns.

It is a repeatable, replicable and scalable demand generation engine to build leads and pipeline

� Why MSO

� Increases SMB market coverage

� Enable Partner marketing capability

� Improves the lead management process, resulting in an increased pipeline

� Increases leads and pipeline for partner

� New contact acquisition

MSO Introduction

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 8

MSO - What Partners Need to do?

� Confirm participation in MSO Program

� Commit to run at least one play per quarter

� Select play from “menu” of plays offered

� Appoint a point of contact for MSO Play Execution and Lead follow-up and Sales Closure

� Work with Cisco agency and CM/ICAM on partner offer

� Follow up on leads generated

� Close sales and report sales closure on a weekly basis

© 2009 Cisco Systems, Inc. All rights reserved.Presnetation_ID 9

WebCollage

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 10

WebCollage Optimizes Partner Online Marketing

• Assorted to partners site• e-commerce enabled

• No cost to partner

• Worldwide deployment & support

• No software to install or maintain• No updates or ongoing IT support

WebCollage ContentIntegration Platform

Hosted service that retrieves all product marketing content fromCisco’s site and dynamically extends it to the partner’s site

Channel Partners

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 11

WebCollage - Increase Your Sales By Getting Cisco Content on Your Web Site For FREE!

� Free Customizable Content

� Automatic Updates

� Setup is Simple

� Improved lead conversion and customer loyalty

� Gain access to sales insights tools with WebCollage

� It’s maintenance Free!

� Sign up for Free today!

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 12

Brand Showcase – site promotion

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 13

Increase Your Sales By Getting Cisco Content on Your Web Site For FREE!

� All the work will be done for you. All you have to do is enrol for this program with your respective CAM.

� The content is easy to integrate into your website, easy to manage and provided at no charge to Cisco Partners.

� In a matter of minutes comprehensive Small Business product information from Cisco can be incorporated into your webpage.

� It’s customized to match your site’s look and style.

� You will also benefit from automatic updates.

� It’s maintenance Free!

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 14

How can Cisco Partners get signed up?

� Fill out the online questionnaire:

–www.cisco.com/go/webcollage

–http://content.webcollage.net/cisco/channel/partner-questionnaire.html

»

� Showcase Scripts

–Customized to product assortment of Partner

–Automatically organizes based on partner authorizations

� Product Level Content Integration

–WebCollage creates a HTML script and button for your product page

–Insert HTML script on product template page. Same script used for all products

� Automatically Updated

–Content is kept up to date without any effort from Cisco or the Partner

© 2009 Cisco Systems, Inc. All rights reserved.Presentation_ID 15