what your mother, your marketing prof, and your boss never told you about...co-publishing

What Your Mother, Your Marketing PROF, and Your Boss Never Told You About...

Co-Publishing@KenHerron

Okay, so what the heck is

co-publishing?

Nope!

Nope!

Nope!

Nope!

Nope!Yes!

co-publishingis reusing your marketing content

Where?

Hint, hint...

Why do you care?

co-publishing Maximizes

the ROIof yourcontent

marketinginvestment

How do you do it?

“Socialize” your content...

so that it can be effectively shared oneach of your different social networks

Said differently...

Each social network has it’s Own format (Twitter = 140 characters, YOUTube = Videos) AND its own style

put your content into the format and style for each social network

Examples

http://mobilegroove.com/category/dearken

“Original”Blog Content

“radio-ized”aka

“Podcast-ized”Content

http://toginet.com/podcasts/

thelinkedinladyshow/TheLinkedinLadyShowLI

VE_2012-02-29.mp3?type=podpage

“Presentation-ized” Content

This presentation!!http://www.slideshare.net/KenHerron/copublishing

“Photo-ized” Content

http://pinterest.com/kenherron/co-publishing

http://flickr.com/photos/kenzpix

http://youtube.com/kenherronmarketing

“VIDEO-ized” Content

“Twitter-ized” Content http://twitter.com/KenHerron

recap

Co-Publishing maximizes the ROI of the marketing content you

create by increasing your audience, directly and through SEO!

Thank you

social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking social optimization online communities user-generated content ugc geolocation social shopping social commerce video marketing backchannel management blogs vlogs wikis ios apps android apps mobile apps content marketing qr codes digital stickering bluecasting internet radio podcasting gamification online events virtual events search engine optimization seo search engine marketing sem pay per click ppc predictive targeting dynamic content navigation search discovery data analytics data visualization cross-cultural competency computational thinking sense making cognitive load management social intelligence emotional intelligence ideation innovation invention marketing communications writing public speaking

@KenHerron

What are you waiting for?!

Co-Publish!

So...

Go!