what we will cover today getting started with social media developing a social media compass...

What We Will Cover Today

• Getting Started with Social Media• Developing a Social Media Compass• Auditing and Listening Programs• Evaluating Your Homebase• Fundamentals of Search Engine Optimization• Social Media Content Development• What Sandboxes Do You Want To Play In?• Defining Success – Keys to Measurement

Start Your Engines!

• D eepen connectivity to customers/employees/partners• R aise company awareness & strengthen reputation• I nvent new uses for existing content• eV aluate the impact of a dying media model• E mpower your audience by turning customers into fans

DRIVE Relationships

Compass Lab Session

Listening Program

Monitoring Tools & Terms

Listening Lab Session

Homebase Evaluation

Homebase Lab Session

Search Engine Optimization

80-90

Progression to SEO Friendly Sites

SEO Lab Session

Content: Planning & Development

Content Planning Lab Session

Which Sand Box Do You Play In? Distribution and Outpost Strategy

Original Content Sharing

Building Blogger Relationships

Building Blogger Relationships

Keys to Honing Social Media Programs and Growing Communities

Blog Research Lab Session

Measurement: Defining Success

Social Media Campaign Goals & Metrics

Exposure

Engagement

Influence

Action

ROI

Measurement Lab Session